October 14, 2016
Anthropology and Culture, City branding

Targeted marketing for Ringkøbing-Skjern

By
One of the most common concerns in regions around the world, is the constant pressure and challenge of attracting new residents to the area. Especially rural areas struggle with a high number of citizens moving away. In the fight for attracting and keeping residents, the biggest geographical municip ...
October 7, 2016
City branding, Talks and events

Relaunching Our City Branding Conference: New Tourism and Leisure Track

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We are excited to announce our new place branding conference in April 2017 delivering the newest knowledge on branding of cities as well as destinations and attractions within the tourism and leisure area. This Copenhagen event is a relaunch of the successful Municipality Branding Conferences (Kommu ...
June 20, 2016
Anthropology and Culture, City branding

Mapping the authentic strengths of Egedal

By
Starting the branding process with mapping the strengths of the area provides several advantages. Most importantly, it insures a genuine result, which is not only critical in regards to outsiders considering relocating to the region, but also for the people of Egedal, a municipality north of Copenha ...
February 22, 2016
Branding, City branding, Corporate Social Responsibility (CSR), Design and Identity

Identity for a brand with a conscience: Medinge Group

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Medinge Group is a nonprofit think tank of brand experts and visionaries from all around the world. The purpose of the Group is to influence business to become more humane and conscious in order to help humanity progress and prosper. The belief of the think tank is that organisations have a broad re ...
November 28, 2015
City branding, Creativity and Leadership, Talks and events

Kommunebranding15 – from periphery to center

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Participants from Nuuk in the North to Tønder in the South of Denmark met 11 leading experts and practitioners from the field of place branding at our annual place branding conference, Kommunebranding15. The renowned place branding expert, Robert Govers, gave a motivating speech stating that place ...
July 2, 2015
City branding

Unikke slogans skabes i fællesskab

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“Jeg var engang i Varde og tale om branding med byrådet. Der var en, der rakte fingeren op og spurgte: ‘Hvad nu, hvis vi slet ikke har noget særligt at blive kendte for?’. Der har jeg det ligesom kranføreren i ‘Gummi-Tarzan’: ‘Der er altid noget, man er god til, man skal bare finde ud ...
June 23, 2015
City branding

Kan kommunerne brande sig til flere borgere?

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Et kig i spåkuglen fortæller om øget flytning fra land til by. Når kommuner skal tiltrække borgere, turister og erhverv, er det ikke nok at lave reklamer. God place branding bør have indflydelse i hele den kommunale organisation. Kommunebranding er blandt temaerne, når Kommunernes Landsforeni ...
November 9, 2014
Anthropology and Culture, Branding, City branding, Design and Identity

The Municipality of Varde found their vision: At one with nature

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November 3rd the new vision of the Municipality of Varde was officially approved by the City Council. The vision places nature at the heart of the municipality’s plans for the future, and is a result of a 7 months journey through the natural and cultural landscapes of the municipality in search of ...
October 29, 2014
Branding, City branding, Communication, Creativity and Leadership, Design and Identity, StagisLife, Talks and events

Danish for progress: Smilet blegnede aldrig

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Borgmester Jacob Bundsgaard (S) ændrer nu Aarhus Kommunes brandingstrategi for tredje gang på otte år. Det omdiskuterede ‘Aarhus – Danish for progress’ gav ikke den effekt, som man havde håbet på – og ‘Smilets By’ spøger stadig i kulissen. Her er tre klassiske place ...
June 20, 2013
Authenticity Book, City branding

Municipality Branding: Lego or Low taxes?

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  Recently, I have experienced how branding is no longer only for private companies, as local authorities are well on their way in the process of creating their own authentic brands. This realization came after a debate at the Danish ‘People Meeting’ (“Folkemødet”) on last Thursday. We ...
December 12, 2012
City branding, Design and Identity

Kolding has decided on a new vision

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On December 10th Nikolaj, Esben and I were in Kolding, presenting the vision for the town council. I was exited to learn if the town council of Kolding would pass the new vision, which Stagis has been working at over the last couple of months. You might already have read about it in earlier blog [&h ...
October 1, 2012
City branding, Creativity and Leadership, Design and Identity

A new vision for the city of Kolding

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The city of Kolding is about to undertake a great journey towards a new vision, in order to put the city on the map and make the city more attractive to future newcomers. We are proud to say that we will help Kolding reach their goal. Recently we hosted a seminar in Kolding for one […] ...