October 7, 2016
City branding, Talks and events

Relaunching Our City Branding Conference: New Tourism and Leisure Track

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We are excited to announce our new place branding conference in April 2017 delivering the newest knowledge on branding of cities as well as destinations and attractions within the tourism and leisure area. This Copenhagen event is a relaunch of the successful Municipality Branding Conferences (Kommu ...
September 12, 2016
StagisLife
Katrine Buxbom

Smooth Operator — Meet Katrine

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Welcome to Katrine Buxbom, our new Project Coordinator and the latest addition to our team. Katrine has a background in the TV industry and has helped ensure smooth executions of productions such as Eurovision and the daily morning show Go’ Morgen Danmark. Katrine favors following projects and pro ...
August 3, 2016
Branding, Talks and events

Brands With a Conscience Conference in Copenhagen September 15 and 16

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Businesses and organizations are meeting new demands and new opportunities as users, customers and citizens want conscious and humane organizations, services and products. The international branding think tank Medinge Group invites you to two inspirational conferences themed by Medinges new book “ ...
December 6, 2013
City branding

Kan branding overhovedet betale sig?

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Det er et meget centralt spørgsmål, som flere af deltagerne stillede på sms under konferencen Kommunebranding13. Her på bloggen svarer vi på de spørgsmål, der ikke blev taget op under debatten 30. oktober. Det fortsætter vi med i denne uge, efter at vi forleden bragte det første indlæg. Sp ...
November 29, 2013
City branding

77 procent vil deltage i Kommunebranding14

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Så mange af deltagerne på Kommunebranding13 vil anbefale andre at komme, hvis Stagis afholder konferencen næste år. Tallet stammer fra en netop gennemført evaluering og tyder på, at det er lykkedes at ramme kommunernes behov og give dem de inputs om branding, som de mødte op i Børssalen onsd ...
September 17, 2013
City branding, Communication

Helsinki’s journey towards becoming World Design Capital 2012

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Many cities and municipalities are currently operating under tight budgets and may believe that engaging in city branding is extremely expensive and maybe even unnecessary. Consider this equation, however: in the case of Helsinki the city initially invested 3 million euros, but ended up raising 18 m ...
September 11, 2013
Branding, City branding

City branding conference – building on the authentic strengths of the place

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Cities and regions are fighting to define a unique position and stand out in the many claims that all cities and municipalities make. But where do you start? And how does a city create a strong sense of meaning and engagement in the brand of the city? At Stagis we are curious about different methods ...
June 19, 2012
Authenticity Book, Branding, Talks and events

Revisiting Authentic Branding – Conference at Copenhagen Business School

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Last week I had the pleasure of speaking at a conference at Copenhagen Business School (CBS) together with my good colleague and dear friend, professor Majken Schultz. As always it was a great experience to share my theory and experience with an interested and engaged crowd, who were keen to learn m ...
May 1, 2012
Authenticity Book, Talks and events

Noma World’s no 1 again – see CEO Peter Kreiner from the launch of “The Authentic Company” book

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Noma is once again the World’s best restaurant. Through their concept which is at the same time historic and uses the terroir of the Nordic region innovatively, they are able of creating a unique experience – what I call an authentic identity. When I released my book Den autentiske virks ...
March 30, 2012
Authenticity Book, Talks and events

Large and Small Authentic Companies at May Conference in Aarhus

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At the art museum ARoS in Aarhus managers from two of Denmark’s most successful companies share their stories on the development of their business’ authentic identity. “LEGO Idea House is a sanctuary, that shows where we come from. The first casting machine, carpenter’s bench, our first ...
March 28, 2012
Authenticity Book, Talks and events

Meet the Leaders of the Authentic Companies

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On February 23rd I launched the Danish book “Den autentiske virksomhed” (The Authentic Company) in the Old Stock Exchange in Copenhagen. During the conference and the reception in the evening some 300 guests joined the event. I was especially grateful to Federico Minoli, former CEO of Du ...
February 24, 2012
Authenticity Book, StagisLife

Authentic launch of “The Authentic Company”

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Yesterday we launched my book “Den autentiske virksomhed” (The Authentic Company) at a great conference in one of Copenhagens most beautiful and historic settings, the Old Stock Exchange. The speakers at the conference were Federico Minoli, former CEO and president at Ducati, Dr. Andreas ...
October 21, 2010
Communication, Creativity and Leadership

Be the change conference – Marketing by demonstrating the authentic strengths

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How do you market an executive master program that excelles by letting the participants shape the program themselves? At Master of Management Development, an executive program for experienced managers at Copenhagen Business School, the managers attending the program decide for themselves what to rea ...