On February 23rd I launched the Danish book “Den autentiske virksomhed” (The Authentic Company) in the Old Stock Exchange in Copenhagen. During the conference and the reception in the evening some 300 guests joined the event. I was especially grateful to Federico Minoli, former CEO of Ducati and Dr. Andreas Braun from BMW in Munich for travelling to Copenhagen to join the conference and deliver two very interesting talks about the turnover of Ducati and the ideas and qualities of the BMW Museum.
We’ve just created a video channel where we’ll present videos regarding authenticity and the book “Den autentiske virksomhed”. The first eight videos are available now – all from the event in the Old Stock Exchange. Most of them are in Danish but Minoli and Dr. Braun and the last video with the panel discussion are in English.
The presenters on stage were:
Peter Kreiner, Noma
Andreas Braun, BMW
Majken Schultz, CBS
Astrid Gade Nielsen, Arla
Casper Vorting, Bøgedal
Nikolaj Stagis, author
If you didn’t have a chance to join us at the event you’ll have a chance to discover some of the ideas – if you were there you can rediscover the talks. I’m working on a new Danish website that will accompany the book – it’s soon to be launched… You can watch the first video with Federico Minoli here:
Hvordan jeg lærte fra Ducatis fans med Federico Minoli from Nikolaj Stagis.
