Authentic launch of “The Authentic Company”


Yesterday we launched my book “Den autentiske virksomhed” (The Authentic Company) at a great conference in one of Copenhagens most beautiful and historic settings, the Old Stock Exchange. The speakers at the conference were Federico Minoli, former CEO and president at Ducati, Dr. Andreas Braun, BMW Museum, Dr. Majken Schultz, professor at Copenhagen Business School, Casper Vorting, owner of Bøgedal Brewery and finally Peter Kreiner, CEO of Noma restaurant.


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I’ve worked on the book for about four years – a great journey into the authentic and less authentic including visits with some of the greatest companies and their leaders and owners. A lifetime experience that led to 360 pages and climaxed at the conference and reception yesterday. Great crowd, wonderful talks, good food from Aamanns and about 300 people coming to visit either the conference or the reception. Thank you all for your kind support, questions and interest. It’s been a long journey sofar – and it’s only just begun. i’m looking forward to get around Denmark and visit different companies, organizations and cities to talk about the authentic companies over the months to come…!



During the next few weeks I will launch a new website focusing on the book and I’m looking forward to sharing more pictures and videos from the event!2