Monthly Archives: March 2006

March 31, 2006
Communication

Can dentists and nurses share their experience from anywhere? Digitally? Now?

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The other day Gitte, one of my fellow students at Master of Management Development, asked me about blogging. She is considering how a blog could be used within certain parts of the danish public health sector. Especially by dentists and nurses working around the same patient. At first she thought it ...
Communication

Internal Affairs

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No, I’m not referring to an excellent movie although I certainly approve the cinematic “touch” brought in by Nicolaj’s movie experience on “Me and you and everyone we know”. It sounds like a movie I would enjoy! When writing Internal Affairs It’s more about “me and you and a few othe ...
March 30, 2006
Communication

Making sense of the corporate blog

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A lot of posts and comments these days are about the use of blogs – what are they for, what effects will they have, how can corporations use them to gather information, have customers co-create, communicate authentically and so on. There’s even a tendency to try and condensate blogs or t ...
March 29, 2006
Communication, Creativity and Leadership

Me and You and Everyone We Know

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Last night I saw the movie Me and You and Everyone We Know. It was just an amazing movie – for once a piece of work that actually explores the art of moviemaking. The story is great and there’s just this amazing variety of details in the language and the little stories within the story. ...
March 28, 2006
Communication

External Blogging

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Following up on the discussion of what blogs can do to optimize businesses here is a few examples from the excellent read naked conversations by Robert Scoble. These examples show how companies can benefit from blogging externally and thereby be part of what the authors identify as a Communications ...
Communication

Ridin’ the wave!

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Well, anytime I have the chance to talk about corporate blogging I emphasize the element of staying in touch with your end consumer – the valuable possibility to share views directly between two persons. That the conversation is “recorded” in text just ads to the value. Now even McDonalds has ...
March 27, 2006
StagisLife

Scooters and haircuts

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It’s obvious that wearing a helmet is a big deal. But I think it’s all about the haircut. I don’t see Sinead O’Connor having any trouble. It’s only a matter of time untill Bree Van De Kamp is seen on one of these up and coming things – even a helmet wouldn’t ...
March 24, 2006
Communication

Fortune 500 blogs

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As of march 14 only 4.6% of the Fortune 500 are blogging. The Fortune 500 Blogging Wiki shows 24 corporate blogs made by such companies as 3M, Apple, AT&T, Eastman KODAK, HP, Levi, Microsoft, Nike, Strauss & Co., McDonalds, Sun and UPS. So I think it’s fair to say blogging has become ...
Communication

Corporate Blogging

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If the deeper mysteries of corporate bloggins still aren’t crystal clear to you, I just want to share a very interesting link with you. I haven’t been too much around this blog, but enough to identify it as more than interesting to any blogger with just a hint of corporate blogging inter ...
Communication

My time is mine and mine alone!

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Why are we so afraid of sharing time? We are afraid of wasting time on someone or something that we find less important. We are scared to death when realizing that we haven’t got enough time. Time is in a really high rate of exchange these days. Isn’t it? That is why it has become […] ...
Communication

Go for a ride.

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One of my best friends, Iben, lives in Italy. She is the worlds most radiant and sophisticated mother of two. She has her own little interior decorating business in Scandinavian style, a nice house in the mountains just outside Milan and a husband who’s never at home. And I tell you she looks stun ...
StagisLife

Funen is blogging – the world is blogging

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If you’re from the little danish Island of Funen (Fyn) you are well aware that if something goes in Funen it goes everywhere. Maybe this was one of the reasons that this place used to be the test-grounds of many danish companies represeting the country well with about 10% of the danes living t ...
March 23, 2006
Creativity and Leadership

What u need, when u need it …

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Now that things are out of the way, I just want to tell you about a little mail-out we did last week. One of the big events in the Danish advertising and communication world is the Direct Marketing Prize and this year STAGIS wanted to do things a little different – after all it is […] ...
March 22, 2006
Communication

United colors of blogging

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Link of the day: BENNETONTALK One of the things I like about this blog is the very purpose and how clear Benneton defines it: “We would like to talk, but above all we would like to listen to your ideas and opinions, comments and stories. Everything will be collected on a portal which, because ...
March 21, 2006
StagisLife

Getting a new job – and getting the old job back

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Last week I was a manager in Deloitte for a week. I swopped jobs with Lars Konggaard who is the Project Director there. The week went really well I think. Instead of being part of the STAGIS “family” I became the member of the Deloitte Village – 1.200 employees in one building is a ...