A time of radical change – in the world and at Stagis


Lots of things are going on at Stagis right now. By the end of the week our creative, colourful website will be sent to the cyberheavens of websites and a new website will go online. Including 7 films about our processes, about authenticity and with five interesting client cases where managers that we’ve worked with explain how it all went down, the new website is the first public manifestation of our new identity that we celebrated just before the summer holidays.

I’m in Brooklyn, New York, to work on my book for a week and while I’m here my colleagues will start to pack some of our things in the office. By the end of the month we’re moving offices to a new location in central Copenhagen. As of tomorrow my new colleague Anna and I will be posting a job opening in our team in every space that we can get access to. So stay tuned for news on the Project Manager we’re looking for. Coming up!

A few days ago I was discussing my book (it’s still in the works, my deadline is at the end of this year and then the publisher has to think long and hard, flip pages and print the darn thing for about five months before it goes to market, so much for the networked, rapidly changing world…) with a journalist from the trade magazine ‘Markedsføring’ (Danish paper on marketing and advertising). The changes in the world are effecting customer sensibilities towards organizational authenticity but still hasn’t really hit the fan in Denmark. Yet. We discussed orthodox marketing positioning versus authentic corporate authenticity, the advertising industry and business strategy. And the changes of the world that conditions my interest in starting from within when we work with corporate brands. Did you know that more and more young people, aged 25 – 30 years, are doing geneaologo and ancester search? They lack the feeling of belonging and being part of the red line of continuity and find it in the stories of their ancestors. I thought this stuff was only for the elderly. Not any more. I’m looking forward to seeing what she writes. That same day, I stumbled on a description of a marketing case written by Danish Lars Bastholm who is now working at the NYC-based advertising agency AKQA, described one of the world’s 50 most innovative companies. It was about Smirnoff and Lars’ way of writing about the sensibilities could have come right out of Stagis. We’re not alone in our work with authenticity and that’s a good thing.

Finally, what would a blogpost from New York be without another photo for the tacky collection? Here are the shots that Karen, a friend of mine, took this weekend on a cruise… Thanx, Karen.