Cancer-blog from Kræftens Bekæmpelse well off



Last week we helped Kræftens Bekæmpelse (The Danish Cancer Society) launch their blog “Blog om kræft”. It’s going well so far. During the first week 13 readers with some connection to this hideous disease chose to comment on Frede Olesens first blog post. And today Frede has been blogging about the coordination of the danish healthcare services which seems to be an issue that many cancer-stricken patients and their relatives are challenging.


I wonder what the members of the organization that haven’t been involved in the process of discussing blogging and the organizational effects of the blog are thinking about the blog? One of the objectives of blogging as a manager or team-leader is to set the good example or put focus on critical issues. But how is this seen from the perspective of colleagues in the organization?

You can see the blog here.