In my previous post I asked the question: Is it really that simple that brands win when they help others to win? This morning I came across John Dodds blog and he actually answers my question in some way. He says the following about why marketing (or communication) works: It matters simply because being remarkable isn’t enough, people have to realise you are remarkable.
In my opinion this also answers my question from yesterday. Brand wise it isn’t enough just helping others to win (being remarkable isn’t enough). You also have to communicate that that’s what you’re brand are doing. So maybe brands win when they help others to win AND succeeds in communicating this as well. Do you agree?