Femmøller, Breaking the beats


Femmøller Efterskole is a danish boarding school located at Djursland near Århus. Stagis is helpig Femmøller develop their new identity, wich I have written a bit about elsewhere on this blog.

The branding idea for Femmøller is about breaking beats. Referring to Femmøllers main subjects theater & music, and the schools ability and wish to break with standarts in the daily & social life and teaching.

The logotype we designed for Femmøller is using the vertical shapes the letters to emphasise the beat and rhythm. In the middle of the logotype is the danish letter Ø. The oblique shape in the letter illustrates the breaking beat – the core idea of Femmøllers new branding concept.