Storytelling is an old oral tradition and it is the core of cultural heritage. The past is a precondition for the present – there is no present, without a past. I find it reasonable to say that companies can express themselves in the present by focusing on their traditions.
The other day I talked with a friend of mine about what storytelling really is – and what defines a story. Do stories have to have a beginning and an end? Do they need to have a certain length or moral? Ernest Hemingway once got the challenge to write a complete work of fiction in six words. And so he did. I want to end this blog post with his story – to let it stand alone – because it really got me thinking, which I believe makes a good story.
For sale: Baby shoes, never worn.
– Ernest Hemingway