So this is what happens when an authentic brand integrate their product label into contemporary ad campaigns…
Chiquita made this move with their iconic blue sticker featuring a fruit-carrying woman, which has been placed on every single product since 1963. In a collaboration with designer DJ neff, Chiquita created 25 different characters which instantly became a hit amongst end users. The ad campaign grew into an online 3D flash game, a micro site containing viral videos and a sticker generator.
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