Iceland Airwaves is now


Logo07_2 I have a faible for Iceland – its atmosphere, nature, vibe and spirit of the Icelanders. This weekend Iceland Airwaves, the most intimate Indie Rock Festival, is on in Reykjavik. A festival I loved visiting and covering as a journalist a couple of years ago for Danish Cover Magazine. I was inspired and fascinated by the drive and openness among the people I talked to and interviewed. And I could only recommend visiting the up-beat hard-working and creative population of 290.000 on the island of lava in the cool Atlantic. Its different from anything else…

Concepts on distribution, organization, product development and innovation in the music industry are topics I’m interested in and have done some previous writing on related to phd research on Innovation and Organization of Creativity in The Music Industry (or the need for it) within the framework of CBS and LLD. With an interest in music as well as marketing, Iceland Airwaves is a platform for very young and more off-mainstream vibes worthy to keep yourself updated on. The festival is a unique launch pad for Indie music from Europe and The States, with its position in between these two continents. One of the program headliners this year is Bloc Party, but Danes like Tremolo Beer Gut, Trentemøller and Kasper Bjørke are also on the program.

Not being in Reykjavik this weekend, just like me, you can keep up online, on band names, venues, podcasts, links to sounds and music profiles and to the online music shop.