Politiken article: From idea to final concept



This Sunday, Danish newspaper Politiken featured an interview with Nikolaj Stagis. In the article, Nikolaj tells the story of our company and talks about the Busdrivers with Character campaign mentioned in the post below. Nikolaj explains how the idea of transforming the experience of the bus ride for both drivers and passengers emerged in his head while watching the news one night, and how the idea developed into the final concept that you meet in busses today.


You can read the article here: Jagten på firmaets autentiske identitet (in Danish only – “The hunt for the authentic identity of the firm”)