Stagis
Menu
Services
Solutions
Events
Stagis
Journal
Jobs
Contact
What is the purpose of the Trump brand?
By
Sofie Sarlvit
Trump is a skilled marketeer who, with all too known means from the old school marketing book, has built a unique personal brand so well that it made it all the way to the White House. Since 2000, when Trump first ran for president, he has been in the process of establishing and building his […] ...
May 5, 2020
Branding
March 25, 2020
Branding
,
Corporate Social Responsibility (CSR)
,
Purpose
Do you have a corporate purpose, a corona purpose or a party purpose?
By
Nikolaj Stagis
The corona epidemic threatens both people, companies and brands. In some cases, the crisis reveals that social responsibility and purpose is nothing more than party talk that has nothing to do with ...
March 11, 2020
Anthropology and Culture
,
Branding
,
Communication
,
Creativity and Leadership
,
Design and Identity
,
Purpose
The brand transformation journey
By
Nikolaj Stagis
Brands have become complex creatures and creating or redefining your brand is not as simple as some may think. If you consider the brand of an organization something that the leaders of the organization act in line with, something that people in the company live out in everyday practice as well as s ...
January 6, 2020
Branding
,
Communication
,
Design and Identity
,
Purpose
ChangeGroup transform digital practices. We transformed their brand
By
Maja Kirk
The IT consultants ChangeGroup wanted to develop their business and explore their potentials. The company was slowly becoming more than a sales organization and strived to become a strategic advisor to the customers. We delivered the strategy that transformed the brand. We developed a visual identit ...
September 3, 2019
Anthropology and Culture
,
Creativity and Leadership
,
Talks and events
24 hours of emergent agenda setting
By
Nikolaj Stagis
With Danish elections and a new Danish government forming in June, just before the summer holidays, the new Minister of Culture, Joy Mogensen, and the Department of Culture had little time to plan and think about the annual event which by tradition is held mid-August. I was pleased to assist the Min ...
August 15, 2019
Branding
,
Communication
,
Purpose
Six ways of building your purpose brand
By
Nikolaj Stagis
The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief systems of organizations and the developments in terms of financial performance is hard to make, but some studies prove the connection between companies that have a ...
June 11, 2019
Branding
,
Corporate Social Responsibility (CSR)
,
Purpose
EAC Foundation focus purpose for higher impact in new strategy
By
Nikolaj Stagis
A new wave of purpose-focused strategies and leadership transformations are passing through foundations in Denmark and across the World. At the end of 2018 we helped The East Asiatic Company Foundatio ...
April 11, 2019
Branding
,
Communication
,
Design and Identity
,
Purpose
Creating strong brand and market position for disability association
By
Maja Kirk
LOBPA was founded as an association with a burning ambition of enabling people with disabilities to take control and live a free and independent life. That is not an easy task. In the nine years, LOBPA has existed, they have been working for the rights of people with severe disabilities, influencing ...
February 6, 2019
Branding
,
Communication
,
Design and Identity
New name and visual identity transformes Wedo’s brand
By
Maja Kirk
Copenhagen’s no 1 chain of convenience salad shops needed to differentiate from other restaurants in the take-away market. We developed a brand strategy and a visual identity to clearly define and express Wedo’s identity. Today, Wedo is a growing and successful business, tapping into the ...
December 6, 2018
Branding
,
Creativity and Leadership
,
Purpose
Your business has the potential to change the world
By
Nikolaj Stagis
In the newly published book Secret no more! 45 global entrepreneurs, leaders and innovators and I have come together to share our secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion. I have written one of the chapters, in wh ...
November 16, 2018
Authenticity Book
,
Branding
,
Communication
,
Other
,
Purpose
,
Talks and events
Create innovation and growth by defining your purpose
By
Linn Ørneborg
Some of the most successful brands manage to look inward and use their inherent potentials to strengthen the company’s authentic brand. This fall Nikolaj Stagis and I held events in a collaboration with The Danish Chamber of Commerce (Dansk Erhverv) in Copenhagen and Aarhus, where Nikolaj talked ...
May 23, 2018
Creativity and Leadership
,
Other
,
Talks and events
6 ideas for designing a successful leadership seminar
By
Nikolaj Stagis
The arts and cultural institutions are experiencing challenging times trying to ensure high quality and innovate their content and offerings while public funding is decreasing year by year. The museum ...
December 12, 2017
Branding
,
City branding
Do you have the patience to position your corporate brand?
By
Nikolaj Stagis
Creating a brand that differentiates your company, organization or place from others is equally an art form and a science. In order to succeed, you need a brand idea and a clear vision to work towards, you need to be bold in order to execute the brand in amazing ways and – just as importantly – ...
December 5, 2017
Branding
,
Design and Identity
Revitalizing the IT consultancy brand ChangeGroup
By
Nikolaj Stagis
With a 23 year track-record, the IT consultancy ChangeGroup was one of the pioneers in delivering experienced IT consultants on freelance contracts. We are proud to be working with an energetic and passionate organization, which holds a fascinating culture focused on team work. For the past few w ...
December 1, 2017
Branding
,
Talks and events
Re:define your brand from a clear purpose
By
Mathias Poulsen
How do you transform a purpose from a buzzword into a powerful strategic tool? At Re:define we discussed how a clearly defined brand purpose sets the strategic direction and creates a strong narrative that not only increase profit, but more importantly strengthens your organizational brand and cultu ...
October 17, 2017
Branding
,
Communication
Branding failures and successes on Facebook
By
Maja Kirk
Facebook is an important branding tool because of its social nature where dialogue and engagement are the key words. It’s a unique opportunity to interact with stakeholders and even learn about their needs and behaviours through useful data. If done right, Facebook can work magic on a brand by unf ...
Older posts
Categories
Anthropology and Culture
Authenticity Book
Branding
City branding
Communication
Corporate Social Responsibility (CSR)
Creativity and Leadership
Design and Identity
Jobs
Other
Purpose
StagisLife
Talks and events
Follow us on
Archives
2020
May
March
January
2019
September
August
June
April
February
2018
December
November
May
2017
December
October
September
July
June
May
April
March
February
January
2016
December
November
October
September
August
July
June
May
April
March
February
January
2015
December
November
October
September
August
July
June
May
April
March
February
January
2014
November
October
September
August
July
June
May
March
February
2013
December
November
October
September
August
June
May
April
March
February
January
2012
December
November
October
September
June
May
April
March
February
2011
November
October
September
August
July
June
April
March
February
2010
December
November
October
September
August
July
June
May
April
March
February
January
2009
December
November
October
September
August
July
June
May
April
March
February
January
2008
December
November
October
September
August
July
June
May
April
March
February
January
2007
November
October
September
August
July
June
May
April
March
February
January
2006
December
November
October
September
August
July
June
May
April
March
February
January
2005
December
November