Is your brand strategy woke

No. 1 priority 2021: Your brand strategy

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Developing your brand strategy based on an authentic purpose is more important than ever. Brands are struggling to find a relevant place and purpose in constantly changing cultural, political, financial, and environmental contexts. How is your brand relevant in terms of the environment and the Sustainable Development Goals? Shou ...
March 12, 2021
Branding, Purpose
May 5, 2020
Branding

What is the purpose of the Trump brand?

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Trump is a skilled marketeer who, with all too known means from the old school marketing book, has built a unique personal brand so well that it made it all the way to the White House. Since 2000, whe ...
March 25, 2020
Branding, Corporate Social Responsibility (CSR), Purpose

Do you have a corporate purpose, a corona purpose or a party purpose?

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The corona epidemic threatens both people, companies and brands. In some cases, the crisis reveals that social responsibility and purpose is nothing more than party talk that has nothing to do with the business – and therefore is forgotten in times of gravity. But the epidemic also present co ...
March 11, 2020
Anthropology and Culture, Branding, Communication, Creativity and Leadership, Design and Identity, Purpose

The brand transformation journey

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Brands have become complex creatures and creating or redefining your brand is not as simple as some may think. If you consider the brand of an organization something that the leaders of the organization act in line with, something that people in the company live out in everyday practice as well as s ...
January 6, 2020
Branding, Communication, Design and Identity, Purpose

ChangeGroup transform digital practices. We transformed their brand

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The IT consultants ChangeGroup wanted to develop their business and explore their potentials. The company was slowly becoming more than a sales organization and strived to become a strategic advisor to the customers. We delivered the strategy that transformed the brand. We developed a visual identit ...
September 3, 2019
Anthropology and Culture, Creativity and Leadership, Talks and events

24 hours of emergent agenda setting

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With Danish elections and a new Danish government forming in June, just before the summer holidays, the new Minister of Culture, Joy Mogensen, and the Department of Culture had little time to plan and think about the annual event which by tradition is held mid-August. I was pleased to assist the Min ...
August 15, 2019
Branding, Communication, Purpose

Six ways of building your purpose brand

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The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief systems of organizations and the developments in terms of financ ...
June 11, 2019
Branding, Corporate Social Responsibility (CSR), Purpose

EAC Foundation focus purpose for higher impact in new strategy

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A new wave of purpose-focused strategies and leadership transformations are passing through foundations in Denmark and across the World. At the end of 2018 we helped The East Asiatic Company Foundation develop a focused youth strategy, finding ways of supporting business students and the next genera ...
April 11, 2019
Branding, Communication, Design and Identity, Purpose

Creating strong brand and market position for disability association

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LOBPA was founded as an association with a burning ambition of enabling people with disabilities to take control and live a free and independent life. That is not an easy task. In the nine years, LOBPA has existed, they have been working for the rights of people with severe disabilities, influencing ...
February 6, 2019
Branding, Communication, Design and Identity

New name and visual identity transformes Wedo’s brand

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Copenhagen’s no 1 chain of convenience salad shops needed to differentiate from other restaurants in the take-away market. We developed a brand strategy and a visual identity to clearly define and express Wedo’s identity. Today, Wedo is a growing and successful business, tapping into the ...
December 6, 2018
Branding, Creativity and Leadership, Purpose

Your business has the potential to change the world

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In the newly published book Secret no more! 45 global entrepreneurs, leaders and innovators and I have come together to share our secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion. I have written one of the chapters, in wh ...
November 16, 2018
Authenticity Book, Branding, Communication, Other, Purpose, Talks and events

Create innovation and growth by defining your purpose

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Some of the most successful brands manage to look inward and use their inherent potentials to strengthen the company’s authentic brand. This fall Nikolaj Stagis and I held events in a collaboration ...
May 23, 2018
Creativity and Leadership, Other, Talks and events

6 ideas for designing a successful leadership seminar

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The arts and cultural institutions are experiencing challenging times trying to ensure high quality and innovate their content and offerings while public funding is decreasing year by year. The museums, theatres, creative schools and other public cultural organizations in Denmark have to look for ne ...
December 12, 2017
Branding, City branding

Do you have the patience to position your corporate brand?

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Creating a brand that differentiates your company, organization or place from others is equally an art form and a science. In order to succeed, you need a brand idea and a clear vision to work towards, you need to be bold in order to execute the brand in amazing ways and – just as importantly – ...
December 5, 2017
Branding, Design and Identity

Revitalizing the IT consultancy brand ChangeGroup

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With a 23 year track-record, the IT consultancy ChangeGroup was one of the pioneers in delivering experienced IT consultants on freelance contracts. We are proud to be working with an energetic and passionate organization, which holds a fascinating culture focused on team work. For the past few w ...
December 1, 2017
Branding, Talks and events

Re:define your brand from a clear purpose

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How do you transform a purpose from a buzzword into a powerful strategic tool? At Re:define we discussed how a clearly defined brand purpose sets the strategic direction and creates a strong narrative that not only increase profit, but more importantly strengthens your organizational brand and cultu ...
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