Stagis

A new wave of purpose-focused strategies and leadership transformations are passing through foundations in Denmark and across the World. At the end of 2018 we helped The East Asiatic Company Foundation develop a focused youth strategy, finding ways of supporting business students and the next genera ...

April 11, 2019

Branding, Communication, Design and Identity, Purpose

Creating strong brand and market position for disability association

LOBPA was founded as an association with a burning ambition of enabling people with disabilities to take control and live a free and independent life. That is not an easy task. In the nine years, LOBPA has existed, they have been working for the rights of people with severe disabilities, influencing ...

February 6, 2019

Branding, Communication, Design and Identity

New name and visual identity transformes Wedo’s brand

Copenhagen’s no 1 chain of convenience salad shops needed to differentiate from other restaurants in the take-away market. We developed a brand strategy and a visual identity to clearly define and express Wedo’s identity. Today, Wedo is a growing and successful business, tapping into the ...

December 6, 2018

Branding, Creativity and Leadership, Purpose

Your business has the potential to change the world

In the newly published book Secret no more! 45 global entrepreneurs, leaders and innovators and I have come together to share our secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion. I have written one of the chapters, in wh ...

November 16, 2018

Authenticity Book, Branding, Communication, Other, Purpose, Talks and events

Create innovation and growth by defining your purpose

By Linn Ørneborg

Some of the most successful brands manage to look inward and use their inherent potentials to strengthen the company’s authentic brand. This fall Nikolaj Stagis and I held events in a collaboration ...

May 23, 2018

Creativity and Leadership, Other, Talks and events

6 ideas for designing a successful leadership seminar

The arts and cultural institutions are experiencing challenging times trying to ensure high quality and innovate their content and offerings while public funding is decreasing year by year. The museums, theatres, creative schools and other public cultural organizations in Denmark have to look for ne ...

December 12, 2017

Do you have the patience to position your corporate brand?

Creating a brand that differentiates your company, organization or place from others is equally an art form and a science. In order to succeed, you need a brand idea and a clear vision to work towards, you need to be bold in order to execute the brand in amazing ways and – just as importantly – ...

December 5, 2017

Revitalizing the IT consultancy brand ChangeGroup

With a 23 year track-record, the IT consultancy ChangeGroup was one of the pioneers in delivering experienced IT consultants on freelance contracts. We are proud to be working with an energetic and passionate organization, which holds a fascinating culture focused on team work. For the past few w ...

December 1, 2017

How do you transform a purpose from a buzzword into a powerful strategic tool? At Re:define we discussed how a clearly defined brand purpose sets the strategic direction and creates a strong narrative that not only increase profit, but more importantly strengthens your organizational brand and cultu ...

Re:define your brand from a clear purpose

By Mathias Poulsen

October 17, 2017

Branding failures and successes on Facebook

Facebook is an important branding tool because of its social nature where dialogue and engagement are the key words. It’s a unique opportunity to interact with stakeholders and even learn about thei ...

September 20, 2017

Four new consultants joins Stagis

Over the summer we have welcomed a handful of new consultants to the Stagis team. They come out of different professional worlds, all touching upon the spheres of business strategy, branding and communications. You can meet all four of these wonderful people here with a brief introduction and a pers ...

September 14, 2017

Re:define your purpose and let the organisation become the best version of itself

Please notice the new date for the event: November 22. How do you transform purpose from buzzword into a powerful strategic tool? At Re:define we investigate how a clearly defined purpose sets the strategic direction and creates a strong core narrative, with potential to be translated into everyd ...

September 1, 2017

StagisLife, Talks and events

Stagis celebrates 20 years with a trip down memory lane

By Kirstine Juhl

20 years has passed since Nikolaj Stagis founded a small ad agency in Odense. Since then Stagis has worked on transforming businesses into flourishing brands. Last Friday, on a sunny afternoon, the first guests arrived at the Stagis office in Kompagnistræde to celebrate these 20 years of transforma ...

July 14, 2017

Celebrating 20 years of transformation

In 1997, I founded Stagis with the ambition of transforming businesses into flourishing brands. Back then I thought we were an ad agency with a creative and design oriented edge. Later on I found out that what we were doing was to explore and develop the brands of companies and organizations. In the ...

July 6, 2017

Driving business through a differentiating digital brand platform

Sophion Bioscience needed a new website to communicate their new position, promote their quality products in a more inspiring way, and drive sales efforts more effectively. Sophion delivers ion channe ...

July 5, 2017

Corporate Social Responsibility (CSR), Creativity and Leadership

Ambitious leadership seminar discusses Denmark as cultural nation

Once a year the executive directors of the Danish government-backed cultural institutions such as the National Gallery of Denmark and the Royal Danish Theater meet for a leadership seminar that runs for 24 hours. The Danish Ministry of Culture is the official host and the purpose of the meeting i ...

June 19, 2017

Branding, Design and Identity, Other

Getting start-up company ready to run at full capacity

When parents are out of work and their children don’t go to school, both the family and society suffers. Each year, families without jobs and low school attendance cost the Danish society billions. Public Capacity is a startup company looking to make real changes in our society. By introducing a n ...

June 8, 2017

Re:act your brand through powerful experiences

How do you create a brand that your customers and employees can feel and build a relation to? At Re:act we invited some of the most experienced speakers to give their take on how to engage employees and spark the desire of your customers. Alfred Josefsen Leadership guru and former CEO at Irma, Alfre ...

May 26, 2017

Boosting support from the local business community to the Fisheries- and Maritime Museum

Most institutions within the experience economy look to attract the business community through beneficial partnership arrangements or sponsorship agreements. Some aim at reaching long-term goals through partnership, while others simply offer an instant trade-off where you pay to play. The Fisheries ...

May 22, 2017

Reducing complexity in a sea of stakeholders

The annual report presents an opportunity to tell the story of your company’s brand and communicate not only numbers and figures but equally important the company’s identity. We developed Hede ...

May 10, 2017

City branding, Design and Identity

Kolding design vision comes to life

On Monday the Danish Design Awards were presented by the directors of Design denmark and Danish Design Center along with His Royal Highness The Crown Prince Frederik of Denmark and several Danish Ministers at the Confederation of Danish Industry. As members of Design denmark, we were participating ...

May 2, 2017

Anthropology and Culture, Branding

Employees at Folkekirkens Nødhjælp develop new organizational values

Since October, we have worked closely with Folkekirkens Nødhjælp (DanChurchAid) on defining their brand and future direction. The next step in their transformation involves the development of a new unifying set of organizational values. Throughout the development process we invite employees and s ...

April 25, 2017

Re:act your brand to make it jump off the white pages and into real life

Creating a truly vibrant brand means implementing the appropriate behavior and creating a culture that runs through the entire organization – from management to staff and all the way to the customer experience. At Re:act, we focus on the necessity of living the brand in all aspects of the organiza ...

March 2, 2017

Design and Identity, Talks and events

International conference on how design make winner brands

We invite business leaders and designers to join us on the 29th of March at a conference focusing on how design methods and storytelling can build strong brands. How to Design Future Winner Brands is hosted by Design denmark and Dansk Erhverv (Confederation of Danish Enterprise) and we are proud to ...

March 1, 2017

Branding, Creativity and Leadership

Potentials and pitfalls in acquiring the Pihl & Son contracting brand

Investors are breathing new life into the well known Danish developer brand Pihl & Son which went bankrupt in 2013. Now owner and board member of LM BYG, Carsten Mindegaard, has teamed up with an ...

February 27, 2017

Anthropology and Culture, Talks and events

Let rich insights guide your brand development and re:discover your true potential

Why is it that business leaders tend to rely more on survey data than on thick data? At Re:discover, we entered the chaotic jungle of insights and focused on the benefits of basing your brand development and innovation on qualitative thick data. Sources for innovation is found in the corners of the ...

January 25, 2017

Anthropology and Culture, Talks and events

Re:discovering business potential through deep insights

How well do you know your customers and the strengths that make your organization unique? At our first Re:garding event of 2017, we set of on a journey of discovery that focused on insights as the foundation for branding, development, and innovation. We learned how to develop a business, product, ...

December 12, 2016

Authenticity Book, Branding

“Den autentiske virksomhed” book at special holiday rate on our new online shop

It’s the holiday season and we thought we’d give you an idea for a present and a special seasonal offer on my book Den autentiske virksomhed (The Authentic Company) which will go on sale in our own new online shop this week on www.nikolajstagis.dk. Den autentiske virksomhed is a great ...

December 7, 2016

Smith Law is a newly founded law firm that specialises in areas of restructuring and insolvency law, corporate and commercial law and litigation and arbitration. In other words, Smith Law provides their clients with legal support in rough weather. We have developed the idea and concept behind Smit ...

Visual identity for law firm supporting you in rough weather

By Torben Slothuus

December 2, 2016

City branding, Design and Identity

Developing the strategy for 1500 hectares in Hedeland Naturpark

Stagis is part of a team competing on the development of Hedeland Naturpark. Three teams have been chosen out of 20 applicants to contribute their ideas for the future of the recreative space. We loo ...

November 28, 2016

Re:attracting consumers through meaningful brands

How do you create beautiful brands that will attract new costumers? At Re:attract, we explored the behavioral patterns of consumers, and through inspiring cases we learned how to use these insights in communication and branding activities. Finding your stripes Associate Professor Jesper Clement too ...

November 3, 2016

Medinge Group discuss conscious brands at Copenhagen Business School

In their new book Brands With a Conscience, the international branding think tank Medinge Group promote the need for conscious brands. During their first visit in Copenhagen, Medinge Group and Stagis co-hosted a branding conference at Copenhagen Business School where the participants learned more ab ...

November 1, 2016

Henrik Binzer will drive the growth of Stagis

Today I’m pleased to announce that Henrik Binzer joins Stagis as Managing Director and partner. He takes on the job with a shared goal of growing Stagis to four times the size in 2020 and a bold ambition of changing the way Danish companies think about strategic branding in the future. Director wi ...

October 31, 2016

Branding, Corporate Social Responsibility (CSR)

Folkekirkens Nødhjælp renews their identity with Stagis sponsorship

We want to help the World’s poorest people get a better future. But Stagis is not the most efficient team to go to Syria or Ethiopia to help out getting food or building schools. Instead we are going to make a difference in the World by using our competencies to help Folkekirkens Nødhjælp ...

October 28, 2016

Anthropology and Culture, Branding

Revitalizing the brand purpose of the Danish Association of the Blind

Fighting for the visually impaired for more than a century, the Danish Association of the Blind has a strong purpose – one that other brands would kill for. Just as we try to understand and make ...

October 21, 2016

StagisLife, Talks and events

Nikolaj Stagis turns 40

Founder of Stagis and CEO Nikolaj Stagis turns 40 on November 23. Nikolaj founded Stagis when he was 20 years old in Odense and has driven the agency for 19 years. We invite customers, partners, freelancers and friends of the house to celebrate his 40th birthday on November 24. The reception also ma ...

Communication, Talks and events

Re:attract your lover or your next customer

By Katrine Buxbom

Why do you feel attracted to someone and fall in love? And how do you create a beautiful brand that will attract new customers? Is there any connection between being attracted to a person and a brand? Meet two inspiring speakers who will share their perspectives on how branding can be used to i ...

October 14, 2016

Anthropology and Culture, City branding

Targeted marketing for Ringkøbing-Skjern

One of the most common concerns in regions around the world, is the constant pressure and challenge of attracting new residents to the area. Especially rural areas struggle with a high number of citizens moving away. In the fight for attracting and keeping residents, the biggest geographical municip ...

Stagis to transform the Fisheries and Maritime Museum

The Fisheries and Maritime Museum (Fiskeri- og Søfartsmuseet) has joined forces with Stagis as a part of the museum’s vision to create experiences that people speak about. Traditionally, fishery have been one of the most important industries in Denmark, and today the museum is one of the most inf ...

October 13, 2016

Creating Business Insights – Julie is bridging Anthropology and Journalism

One of the key services at Stagis is our anthropological analysis and the business insights we deliver before setting strategic direction and creating a brand. Julie Toftdal recently joined our team a ...

October 7, 2016

We are excited to announce our new place branding conference in April 2017 delivering the newest knowledge on branding of cities as well as destinations and attractions within the tourism and leisure area. This Copenhagen event is a relaunch of the successful Municipality Branding Conferences (Kommu ...

Relaunching Our City Branding Conference: New Tourism and Leisure Track

By Anna Lyster-Clausen

September 26, 2016

Creating local and global brand value: Watch the Medinge conference videos

The international branding think tank Medinge Group and Stagis co-hosted Medinge’s fist meeting in Copenhagen. The meeting was held as a full day conference at Danish Design Centre and focused on how brands create local and global value. During the event, Medinge member Peter Brown, Simon Paterso ...

September 12, 2016

Smooth Operator — Meet Katrine

Welcome to Katrine Buxbom, our new Project Coordinator and the latest addition to our team. Katrine has a background in the TV industry and has helped ensure smooth executions of productions such as Eurovision and the daily morning show Go’ Morgen Danmark. Katrine favors following projects and pro ...

Re:positioning through clever design and bold choices

The internationally acclaimed architect from BIG, David Zahle, joined us at Re:position to talk about how their work with positioning cities and regions. During his inspiring talk, David took us through some of BIG’s amazing projects and told us how they always try to challenge the starting poin ...

August 8, 2016

Other

What exactly are Values of the Two-Year College or university.

By Sigrid Ellegaard Foged

Superior education and learning within this nation is instantly becoming a need inside of the home business team in lieu of an extravagance. With the previous the men and women who had a secondary uni ...

August 3, 2016

Brands With a Conscience Conference in Copenhagen September 15 and 16

Businesses and organizations are meeting new demands and new opportunities as users, customers and citizens want conscious and humane organizations, services and products. The international branding think tank Medinge Group invites you to two inspirational conferences themed by Medinges new book “ ...

July 15, 2016

The fine art of Re:positioning the brand

To make it in today’s business environment, characterized by emerging trends, a rapidly changing media landscape, evolving consumer needs, and fierce competition, brands need to constantly evaluate and redefine their market position. At this Re:garding event some of the most skilled speakers join ...

June 30, 2016

Transformation through purpose – new 2020 strategy

During this spring and early summer the board at Stagis as well as all of the Stagis team has been working on our new strategy towards 2020. The board has set the bar in their top-level strategy, where the primary focus is growth in terms of Stagis’ size and earnings as well as some changes [&hell ...

June 2, 2016

Design and Identity, Talks and events

The many potentials of design

The international brand expert, Simon Paterson joined us at Re:design to discuss the relationship between branding and design. At the event, we picked his brain on why design is so important when creating differentiated brands, and what role design played in redesigning the brand of the world’ ...

May 25, 2016

Say hello to Anna our new junior anthropologist

Anna Lyster-Clausen, Stagis’ first techno-anthropologist, has joined our team as a junior anthropologist. Techno-anthropology is a relatively new, but increasingly important academic field studying ...

May 16, 2016

Celebrating 150 years of green innovation

This spring Hedeselskabet celebrated its 150-year anniversary. For the grand event with prominent guests such as Her Majesty, The Queen of Denmark, Margrethe II, we designed a wide range of elements expressing the identity of Hedeselskabet and it’s illustrative history. Hedeselskabet celebrated th ...

May 3, 2016

Authenticity Book, Branding, Talks and events

Brand innovation workshops in collaboration with Danske Bank

Danske Bank and Stagis have been co-hosting two exciting brand innovation workshops during the past week. The events took place in the beautiful setting of Visit Carlsberg, the original art gallery of the founders of the Carlsberg Brewery. CEO Nikolaj Stagis talked about defining your authentic br ...

April 25, 2016

The board and the brand

In many organizations — and agencies — branding is often considered an issue for the marketing or communication department. However, no matter how skilled the professionals who make up these departments are, their potential for driving a positive change is ultimately hampered considerably by thi ...

April 20, 2016

Design and Identity, StagisLife, Talks and events

Re:design – Why design is key to success

Design is often related to the physical expression of your brand, but in reality design is much more than that. Therefore, the question is: “Do you know what design can do for you and your business?” At this Re:garding event, we focus on the many aspects of design and discover how it can ...

April 6, 2016

Anthropology and Culture, Branding, City branding, Communication, Corporate Social Responsibility (CSR)

(Place) Brands With A Conscience (new book)

Developing brands with a conscience is the main concern of the think tank Medinge Group. The think tank states their purpose as to “influence business to become more humane and conscious in order to ...

March 1, 2016

Design and Identity, StagisLife

Founder of WDV STUDIO Carina Juul and Oskar Stokholm now part of Stagis

Founder and Creative Director of WDV STUDIO Carina Juul and Concept Developer Oskar Stokholm have joined Stagis. Their move is part of the consultancy’s growth plan for 2016 and the two new members of the Stagis team will strengthen our commercial and lifestyle profile. ”We share a dream abou ...

February 28, 2016

See the highlights: Places, centers and the periphery

If you weren’t among the lucky participants at last year’s municipal place branding conference, Kommunebranding15, – fear not as a handful of select talks will be made available online in the coming months. To kick things off, have a peak at some of the many highlights from the conference ...

February 26, 2016

The ecological municipality Lejre works with Stagis

For the past few years, Lejre Municipality in Sealand, Denmark, has been known as “the ecological municipality” and – more recently – known for an extraordinary ability to involve citizens and create social and communal, local activities. After a public tender at the end of 2015 we a ...

February 23, 2016

Branding, Communication, Creativity and Leadership, Talks and events

Start-Up, Restart and a new beginning

What does it take to start up a new company? Is it possible to start your life over as an ex-convict? And how do you restart a brand in a more authentic way? These were some of the questions raised and answered at our first Re:garding event of 2016. The subject of the event was […] ...

February 22, 2016

Branding, City branding, Corporate Social Responsibility (CSR), Design and Identity

Identity for a brand with a conscience: Medinge Group

By Torben Slothuus

Medinge Group is a nonprofit think tank of brand experts and visionaries from all around the world. The purpose of the Group is to influence business to become more humane and conscious in order to he ...

February 2, 2016

We recently designed this new logo for a French startup company called Otodeck. Otodeck is a platform for driving schools that helps to increase visibility on the Internet and attract new customers who would otherwise not have known about a particular driving school. We created a typographic logo ...

Logo for a French startup who will get you on the road

By Torben Slothuus

January 21, 2016

Communication, Creativity and Leadership, StagisLife, Talks and events

Re:start – How do you create the world’s biggest online tattoo community in just two years?

Re:start your business You often hear the phrase: “When you have the idea the rest comes easy”. That sounds promising, but in reality it is far more complicated to find that sweet spot in the market and more importantly to maintain a successful business. At our first Re:garding event in 2016 we ...

December 17, 2015

Communication, Design and Identity, StagisLife

A new story about Stagis

We are very excited and proud to present our new Stagis universe. Besides a new design for our newsletter and blog, the universe also introduces our new and contemporary website that invites you to dive into our 18 years of business. What better way to end a successful year than by telling a new and ...

November 28, 2015

City branding, Creativity and Leadership, Talks and events

Kommunebranding15 – from periphery to center

By Katrine Ytzen

Participants from Nuuk in the North to Tønder in the South of Denmark met 11 leading experts and practitioners from the field of place branding at our annual place branding conference, Kommunebranding15. The renowned place branding expert, Robert Govers, gave a motivating speech stating that place ...

November 16, 2015

The season for annual reports is just around the corner, and maybe it´s time to rethink the starting point and value creation of your companys annual report? The annual report is a unique opportunity ...

The season for rethinking the annual report?

By Katrine Ytzen

October 30, 2015

Anthropology and Culture, Branding, City branding

Engaging the citizens of Halsnæs Municipality

Halsnæs chose to join forces with Stagis in July on the project of developing a new vision for the municipality. The aim is to strengthen their position and create a political vision that can work as a platform for developing the place and making the area more attractive to new inhabitants and comp ...

October 23, 2015

Making the past present: Implementing authentic strengths in Hedeselskabet’s brand

Hedeselskabet has revitalised its brand by uncovering its authentic identity and implementing their new purpose and identity throughout the organization. Hedeselskabets businesses already generates an annual turnover of more than 2 billion DKK, but by identifying the companys brand essence, Stagis w ...

October 19, 2015

Nyt gå-hjem møde hos Stagis – Re:garding

Re:garding er en ny serie af transformerende møder, hvor du får inspiration til din virksomhed, din organisation eller til livet i det hele taget. Hvert møde byder på et nyt emne som vedrører vores arbejde og vores kunders behov, men set fra vidt forskellige vinkler og synspunkter: Kulturelle, ...

September 7, 2015

Communication, StagisLife, Talks and events

Re:connect through your personal voice

Birgitte Henrichsen from Maersk and Lars Damgaard Nielsen, from DR, shared their experiences with developing and controlling the personal voice of the organization at our first transformational meeting, Re:connect. The event offered interesting presentations on how brands can strengthen their relati ...

August 10, 2015

Performancekunstneren Lilibeth Cuenca sætter fokus på menneskelige relationer til Re:garding

Det er med stor fornøjelse at vi kan præsentere performance artisten Lilibeth Cuenca Rasmussen som et tankevækkende kunstnerisk bidrag på vores gåhjem-møde Re:connect. Lilibeth beskæftiger si ...

July 23, 2015

Other

When UngKom came to Stagis

Last Wednesday, UngKom (meaning: Young communicators) guested Stagis. The association is the youth division of the Kommunikationsforeningen (the association for communicators). UngKom had arranged a BureauCrawl (agency crawl), which entailed visiting two other agencies, before finishing of at Stagis ...

July 12, 2015

Other

En IT-supermagt baseret på en kerne af opfindsomhed

Apple som brand drejede sig i mange år om Steve Jobs. Efter hans død er det lykkedes at videreudvikle brandet og slå flere økonomiske rekorder. Virksomheder som Apple opfattes på sit felt som så originale, at det virker, som om de agerer på deres eget isolerede marked uden konkurrenter. Apple ...

July 2, 2015

Unikke slogans skabes i fællesskab

“Jeg var engang i Varde og tale om branding med byrådet. Der var en, der rakte fingeren op og spurgte: ‘Hvad nu, hvis vi slet ikke har noget særligt at blive kendte for?’. Der har jeg det ligesom kranføreren i ‘Gummi-Tarzan’: ‘Der er altid noget, man er god til, man skal bare finde ud ...

June 30, 2015

Design and Identity, StagisLife

Ny designer med digital erfaring – mød Torben Slothuus

Torben Slothuus er begyndt som grafisk designer i Stagis. Torben har en alsidig baggrund og skal udvikle visuelle brands, kampagner og digitale løsninger. Han har erfaring med at drive et designprojekt fra brief og indsigter i virksomhedens behov over udviklingsfasen til færdiggørelse, produktion ...

June 23, 2015

Kan kommunerne brande sig til flere borgere?

Et kig i spåkuglen fortæller om øget flytning fra land til by. Når kommuner skal tiltrække borgere, turister og erhverv, er det ikke nok at lave reklamer. God place branding bør have indflydelse ...

June 9, 2015

I met Jeff a few years back in his hometown of Carson City, a suburb just south of Los Angeles. A big fellow, whose wife wanted him to eat healthier. So Jeff gave up on soda and changed his breakfast staple from Cookie Crisp to Kellogg’s Frosted Flakes. He certainly didn’t care too much abou ...

What will make men eat more healthy?

By Anders Budtz Søndergaard

June 4, 2015

Branding

Hjælp Stagis med at udvikle Kommunebranding15

By Anders Budtz Søndergaard

Kommunebranding bliver holdt i efteråret, og vi vil gerne have din hjælp til at udvikle det. Vi har tidligere udfordret kommuner og virksomheder med at skille sig ud fra mængden. Og i 2014 var næsten halvdelen af landets kommuner og en række private organisationer mødt op til en dag fuld af ...

May 28, 2015

Nikolaj Stagis at Uffindell

Nikolaj Stagis will share his insights into authenticity and branding on Friday 29th May 1pm-2pm in London at Uffindell’s event The Catalyst Club. Uffindell is an international brand agency with offices in London and New York. With customers from the ranks of HSBC, British Computer Society and ...

May 13, 2015

Anthropology and Culture, Branding, Design and Identity

King of the social media hill

With Facebook’s recent change in its algorithm to focus more on content made by friends, rather than content from pages, it seems that Facebook wants to reposition its claim as king of the social media hill. This is particularly evident with the exquisitely executed campaign, ”Friends”. As ...

April 10, 2015

Anthropology and Culture, City branding, Corporate Social Responsibility (CSR), Design and Identity

Why you should empower volunteers

In the 1990‘s, 25% of Danes did volunteer work. Today, that figure has increased to one in three. But as volunteers are increasingly used in both private and public sectors, we need to ask a questio ...

April 1, 2015

Anthropology and Culture, City branding, Creativity and Leadership

Nyt selvforsynende brandingsystem – borgmestre løser tilflytningsproblemer ved at bytte borgere

En ny selvforsynende type branding, hvor borgere med de rette kompetencer flytter til en nabokommune, vil fremover redde Danmark. I år er det Fredericia, Kolding og Vejle der kommer til at opleve store forandringer med det nye projekt, hvor håndværkere, folkeskolelærere og kreative seniorer fra ...

March 27, 2015

Karen Refer begynder som projektkoordinator hos Stagis

Stagis leder altid efter kompetente medarbejdere og har fundet et spirende kommunikationstalent. Vi har ansat Karen Refer som vores nye projektkoordinator. Hun skal assistere bureauets konsulenter, designere og projektledere med strategisk og praktisk gennemførsel af branding- og kommunikationsproj ...

March 24, 2015

Communication, Corporate Social Responsibility (CSR), Design and Identity

Visionsbog for Varde

For et år siden vandt Stagis et udbud om at hjælpe Varde Kommune med at udforme en ny vision. Henover forsommeren tog Stagis’ konsulenter og antropologer af sted til Vardes smukke omgivelser for at observere og dybdeinterviewe. En del af processen var også et inddragende borgermøde. Arbejdet m ...

March 13, 2015

Kathrine Simonsen, Stagis’ nye PR- og kommunikationsrådgiver

Det glæder mig at kunne introducere Kathrine Simonsen. Hun har siden den 2. februar arbejdet som PR- og kommunikationsrådgiver her hos Stagis. Kathrines indblik i medieverdenen kommer blandt andet fra kommunikationsarbejde for nogle af Danmarks største kulturbegivenheder og en uddannelse som jour ...

March 10, 2015

The LEGO Group announced its best annual financial results on February 25th at a press event in Billund, Denmark. An increase in sales by 15 percent in 2014 resulted in an operating profit of 9.7 bill ...

Everything is awesome when you can sell toys to grown-ups

By Anders Budtz Søndergaard

March 8, 2015

Ny projektkoordinator hos Stagis

Stagis er stolte over at kunne præsentere Mathias Veis. Han er Stagis’ nye projektkoordinator og skal assistere bureauets konsulenter. I tråd med vores plan om at vækste skal han også gennemføre PR- og kommunikationsopgaver for kunder, men også Stagis selv. Mathias har arbejdet som retor ...

February 16, 2015

Det klare design: Ny erfaren designchef i Stagis

Jeg er glad for at kunne fortælle, at vi fortsætter med at styrke teamet i Stagis med nye, dygtige folk. 1. februar overtog brand designer Magnus Dinesen ansvaret for vores designløsninger i rollen som design director. I forlængelse af Stagis’ strategi om at vækste og udvikle brand identitete ...

January 15, 2015

Brandet skal leves indefra: Stagis opruster med innovationsekspert

Brandingbureauet Stagis ansætter sociolog og innovationsekspert Anders Budtz Søndergaard som ny seniorrådgiver. Gennem dyb indsigt skal han skabe innovationsprojekter, der udvikler medarbejdere, processer og produkter hos kunderne. Som et led i en ambitiøs vækstplan fra Stagis’ bestyrelse opr ...

November 27, 2014

Branding

How Santa Claus got dressed in Coca-Cola’s colours

Christmas is just around the corner and the time holds a special meaning for most people. And no Christmas without gifts, rice pudding and of course, Santa Claus, who is known and loved by children all over the world. Santa Claus is an icon – and one of the strongest examples of what branding ...

November 23, 2014

Branding, City branding, Talks and events

Det sagde deltagerne om Kommunebranding14

I kølvandet på Kommunebranding14 konferencen udsendte vi et evalueringsskema til alle deltagere, så vi kan tilrettelægge en endnu skarpere konference næste år. Vi har indsamlet svar fra 40 % af ...

November 22, 2014

Branding, Communication, Corporate Social Responsibility (CSR), Design and Identity, StagisLife

Stagis helps Jawin Safe Trip prevent drunk-driving

Christmas beer and Christmas dinners is upon us in the festive season of Christmas, where it can be difficult to know, how much alcohol you have consumed. The alcohol culture around Christmas time is dangerous, especially on the roads, where drivers venture out with residual alcohol in the blood ...

November 21, 2014

City branding, Communication, Design and Identity, Talks and events

Tak for en fantastisk dag på Børsen!

Den 11. november dannede den gamle Børsbygning rammen om Stagis’ store konference Kommunebranding14, hvor næsten halvdelen af landets kommuner og en række private organisationer var mødt op til en dag fuld af inspiration. Temaet for konferencen var, hvordan kommuner transformerer deres politis ...

November 12, 2014

Branding, City branding, Communication

Fra det første kys til kommunal branding

Der var stor interesse for Kommunebranding14 – også fra mediernes side. Det betød bl.a., at Jyllands-Posten var til stede for at dække konferencen. Læs her artiklen i Jyllands-Posten 12. november 2014 om konferencen Kommunebranding14. Fra Jyllands-Postens artikel i dag: Kommunerne leder ef ...

November 10, 2014

City branding, Communication

Kommunebranding – derfor udebliver effekten

Kronik i Danske Kommuner 6. november 2014. Af Nikolaj Stagis, forfatter og adm. dir. i brandingbureauet Stagis A/S Kommuner landet rundt søger i dag at skabe stærke brands. Men langt fra alle lykkes. Borgmestre og kommunaldirektører, som drømmer om at gøre netop deres kommune til et attraktivt ...

November 9, 2014

Anthropology and Culture, Branding, Design and Identity

The Municipality of Varde found their vision: At one with nature

November 3rd the new vision of the Municipality of Varde was officially approved by the City Council. The vision places nature at the heart of the municipality’s plans for the future, and is a resul ...

November 8, 2014

Mere end sild og rundkirker

Artikel i Danske Kommuner 6. november 2014. Folkemødet sætter fokus på den politiske samtale og udvikler dansk politik, og det tjener Bornholm kassen på, fordi det giver øen værdifuld medieomtale.Hvert år i juni måned bliver danskerne i fire dage bombarderet med fotos og tv-indslag fra Folke ...

November 7, 2014

Branding, City branding, Creativity and Leadership

Økologi har brandet Lejre

Den 11. november kommer Lejre Kommune og taler på Kommunebranding14 om, hvordan de er lykkedes med at blive “Den Økologiske Kommune”. I den nyeste udgave af Danske Kommuner pryder Lejres borgmester Mette Touborg forsiden og fortæller i en længere artikel om, hvordan Lejre har formåe ...

November 2, 2014

Branding, City branding, Talks and events

Hør om tre af vores taleres forventninger til Kommunebranding14

På Kommunebranding14 har vi samlet tre stærke eksempler på danske kommuner, der har knækket koden og været succesfulde med at implementere deres vision politisk og praktisk. Mød borgmestrene fra hhv. Lejre, Bornholm og Varde og hør hvad de glæder sig til at opleve på konferencen ved at tryk ...

October 29, 2014

Branding, City branding, Communication, Creativity and Leadership, Design and Identity, StagisLife, Talks and events

Danish for progress: Smilet blegnede aldrig

Borgmester Jacob Bundsgaard (S) ændrer nu Aarhus Kommunes brandingstrategi for tredje gang på otte år. Det omdiskuterede ‘Aarhus – Danish for progress’ gav ikke den effekt, som man havde håbet på – og ‘Smilets By’ spøger stadig i kulissen. Her er tre klassiske place ...

October 15, 2014

Anthropology and Culture, Branding, Communication, Creativity and Leadership, Talks and events

New management trend: Leadership through relations

Stagis has been working with Copenhagen Business School’s master programme Master of Management Development since 2006. The first couple of years we helped MMD improve the basic communications chann ...

October 14, 2014

Hvornår er branding løsningen? Og hvornår er det ikke?

På Kommunebranding14 vil du opleve professor Gregory Ashworth. Som en forsmag på hans præsentation kan du nedenfor læse et uddrag af hans pointer. Place branding er på alles læber og bliver ofte opfattet som et universalmiddel, der kan løse alle problemer. Det er dog langt fra altid, at place ...

October 7, 2014

Anthropology and Culture, Branding, Communication, Corporate Social Responsibility (CSR), Design and Identity

Creating purpose is strategy, not marketing

Why “purpose” is the new buzz word in branding Within the last couple of years more and more people in business talk and write about the “purpose” of their company and how it creates meaning. Recently I’ve been reading articles in the ad and marketing industry where the term “purpose age ...

October 6, 2014

Varde har fået ny vision: Naturen skal drive udviklingen

Under overskriften ”Varde Kommune – i ét med naturen” lyder Vardes nye vision og kommunens første skridt mod en ny fremtid, som skal tiltrække borgere og erhvervsliv. Visionen er et Varde i 2030, hvor at aktivt liv i, for og med naturen driver vækst og innovation for erhvervslivet, tilbyde ...

October 3, 2014

Anthropology and Culture, Communication, Creativity and Leadership, Design and Identity

Back to the roots?

Det danske Hedeselskab (literally: “the Danish Heath Society”), an association whose commercial green sector activities generate an annual turnover of more than 2 billion DKK, has asked Stagis to help develop and revitalize its brand. First thing we did was to conduct an ethnographic map ...

October 1, 2014

City branding, Communication

Kommunernes svære linedans

Kronik i Jyllands-Posten 1. oktober 2014. Af Nikolaj Stagis, forfatter og adm. dir. i brandingbureauet Stagis A/S Kommuner, byer og regioner Danmark rundt taler om branding. Om at skille sig ud fra m� ...

September 30, 2014

Branding, City branding, Communication, Talks and events

Stagis samler det kommunale landskab 11. november

Vi fortsætter sidste års succes og samler landets kommuner til Kommunebranding14 konference på Børsen 11. november. Sidste år mødte repræsentanter fra hele 49 kommuner op til en dag med indslag fra både forskere, praktikere og cases, der kom med deres vinkel på årets tema, som var, hvordan ...

Branding, City branding, Communication, Talks and events

Mød Morten Østergaard på Kommunebranding14

Økonomi- og indenrigsminister Morten Østergaard er en af talerne ved Stagis’ konference Kommunebranding14, som afholdes 11. november. Fotograf: Kim Vadskær Vi kan med stor glæde præsentere økonomi- og indenrigsminister Morten Østergaard (R) som taler på dette års Kommunebranding14 de ...

September 25, 2014

Anthropology and Culture, Branding, Communication, Design and Identity

Stagis helps Hedeselskabet with purpose and identity

This summer could not end in a better way here at Stagis. We have won the task to help Hedeselskabet create and develop their purpose and new identity. This means, that we will be spending a great deal of this fall and the next year working with Hedeselskabet, a very unique organization with more th ...

September 12, 2014

Branding, Communication, Jobs, StagisLife

New Project Coordinator at Stagis

Our new Project Coordinator Maria Frimann Birch Nielsen When helping organizations to develop succesful and authentic brands, the three main disciplins, that we work with here at Stagis, are communication, culture and design. To help our customers to see, live and express their authentic strengths, ...

September 5, 2014

Anthropology and Culture, Branding, Creativity and Leadership, Talks and events

Lejre gjorde visionen til virkelighed

Lejre Kommune satte sig i 2011 for at blive kendt som Den økologiske kommune. Tre år efter har de slået positionen som hovedstadens økologiske forhave fast med syvtommersøm. “Vi vil være en ko ...

August 19, 2014

Anthropology and Culture, Branding, Communication, Corporate Social Responsibility (CSR), Design and Identity

New communication talent at stagis

Our new Project Coordinator Sigrid Ellegaard Foged. When building brands and creating authentic corporate identities, communication is – besides culture and design – one of the three key disciplines here at Stagis. We are always looking for new talents and this Spring we have not only fo ...

August 1, 2014

Branding, Communication, Design and Identity

New CVI reflects ambitions and a world of dilemmas

CBS master programme Master of Public Administration (MPA) contacted Stagis because they needed a new, more clear and modern corporate visual identity. The programme targets ambitious leaders in the public sector, who acts in a complex reality. This requires a complex set of tools, which MPA ...

July 2, 2014

Have a great summer!

The Stagis office is closed for Summer holidays from July 14 – July 25 2014. We are looking forward to work hard on all the authentic-strenghts-searching, convention-breaking, corporate-identity-building projects which awaits in August. From all of us here at Stagis: Have a great Summer! – S ...

June 30, 2014

Fra vision til virkelighed – Kommunebranding14
11. november 2014

Kommunerne får praktisk og teoretisk hjælp fra verdens førende brand-eksperter i begyndelsen af november, når Stagis-teamet sammen med Dansk Erhverv og andre partnere igen i år holder konference om branding af byer og kommuner. Konferencen Kommunebranding14 bygger videre på sidste års succes ...

June 27, 2014

Anthropology and Culture, Branding, Communication, Creativity and Leadership, Design and Identity

Master of Public Governance: Living the brand

Within the last 12 Months Stagis has been working very intensive with yet another master programme called Master of Public Governance, MPG, at Copenhagen Business School. This master programme is Denm ...

June 10, 2014

Anthropology and Culture, City branding

“Sensing one another”

The authentic identity of Varde is a blank area waiting to be discovered. Back in April and May, we had the exciting and challenging task of conducting an ethnographic mapping of the cultural identity of the Municipality of Varde. The aim of the mapping – which was commissioned by the City Cou ...

June 1, 2014

Branding, Corporate Social Responsibility (CSR), Design and Identity

New Senior Project Manager to work with brands at Stagis

After months of search we finally found the perfect match for Stagis: Meet Trine Lundahl, our new Senior Project Manager! We are looking forward to benefit from Trine’s great insights in working with commercial campaigns with a FMCG, pharmaceutical and high-end brand focus. Trine holds 25 year ...

May 20, 2014

Anthropology and Culture, City branding

Politicians as anthropologists

Recently, I and the rest of the Stagis team have helped the City Council members of the Municipality of Varde to gain new perspectives on the authentic strengths of their own back yard. In an intense one-day workshop we trained the politicians in the theory and practice of anthropology before sendin ...

May 18, 2014

Anthropology and Culture, Communication, Design and Identity

How to create synergy across communication platforms

Copenhagen Business School’s Master of Management Development, MMD, holds a very special strenght: ‘learning through relationships’. This means a.o. that MMD’s often come in pairs. This is reflected in the new visual identity which our team of graphic designers worked hard on this Fall. Sinc ...

May 1, 2014

Mikael is New Anthropologist at Stagis

One of our three areas of expertise here at Stagis is organisational culture. Meaning the internal organizational culture which forms, shapes and defines a company, an organisation, a city, a municipa ...

March 24, 2014

Design and Identity, Talks and events

Need a new visual identity?

This Spring I’m helping 22 design students at the Danish School of Media and Journalism develop their skills within the field of visual identity. I will be participating in teaching the course over a two month period, where the design students are trained in some of the methods we use at Stagis. T ...

Anthropology and Culture, City branding, Creativity and Leadership

Stagis will help Municipality of Varde with new vision

This year got off to a good start when Stagis took part in the pitch of a large vision formulation process in the Municipality of Varde – and won. This means that part of our team will be spending a great deal of the Spring and the early Summer in the beautiful Western part of […] ...

March 15, 2014

Why PR is important to the identity process

When Stagis work with our client’s identity we work within the following three disciplines: (1) we uncover the cultural aspects of the organization to discover the authentic strenghts, (2) we work with the design and (3) with communications to express the authentic strenghts. In this case communic ...

March 13, 2014

Job i Stagis: projektleder til identitets- og brandingprojekter

(Danish job post – we are searching for a native speaking/writing Danish project manager) Vil du være med til at skabe nye corporate brands, udvikle byer og kommuner, definere autentiske identiteter og drive kampagner? Vi arbejder på tværs af indsatsområder som strategiudvikling, ledertræning ...

February 27, 2014

New Director of PR and Communications

I am happy to introduce myself as Stagis’ new communications and PR Director. I come with 8 years of experience within communications consultancy – and I am glad to be the newest member of the ...

December 19, 2013

Kastanievej Efterskole, som vi har samarbejdet med i over 12 år, har fået ny skiltning, så skolen og de mange kontorer og lokaler er blevet nemmere at finde vej til. I 2001 udviklede vi efterskolens visuelle identitet, som tager udgangspunkt i et ægte kastanieblad og Kastanievej Efterskoles krea ...

Der er kommet lys i kastaniebladet på kastanievej efterskole

By Anne Sofie Dierking

December 18, 2013

City branding, StagisLife

Holiday Greetings and New Years Expectations for Stagis

It’s the last days of a years work at Stagis. We are about to close the doors for the holidays and take a break before we get back to work on Monday Janurary 6, 2014. But just before I leave my desk a few memories from a busy year and my wishes for 2014. […] ...

December 6, 2013

Kan branding overhovedet betale sig?

Det er et meget centralt spørgsmål, som flere af deltagerne stillede på sms under konferencen Kommunebranding13. Her på bloggen svarer vi på de spørgsmål, der ikke blev taget op under debatten 30. oktober. Det fortsætter vi med i denne uge, efter at vi forleden bragte det første indlæg. Sp ...

December 2, 2013

Ny professionel bestyrelse i Stagis A/S skal sikre vækst de kommende år

Nikolaj Stagis, Frederik Wiedemann og Thomas Hertz i baggården bag Stagis kontor i Kompagnistræde, København. (Foto: Niklas Antonson) Jeg er meget glad og stolt over, at Stagis A/S har fået ny bestyrelse. I de forgangne måneder har jeg indgået aftale med Frederik Wiedemann og Thomas Hertz om, ...

November 29, 2013

77 procent vil deltage i Kommunebranding14

Så mange af deltagerne på Kommunebranding13 vil anbefale andre at komme, hvis Stagis afholder konferencen næste år. Tallet stammer fra en netop gennemført evaluering og tyder på, at det er lykke ...

November 28, 2013

During the last few months Stagis’ team of dedicated graphic designers and I have developed and implemented a new visual identity for MMD (Master of Management Development). This has been an inspiring and challenging process, but we are proud to present the final results. In order to create a stro ...

Stagis launches new visual identity for CBS’ master program MMD

By Astrid Lindholdt Buch

November 21, 2013

Anthropology and Culture, Branding, City branding, Design and Identity, Talks and events

Branding er ikke omfordeling

Budskabet om at skille sig ud fra mængden, satte gang i tanker og spørgsmål til Kommunebranding13. Det kunne vi se på de spørgsmål,deltagerne på konferencen sendte ind på sms forud for eftermiddagens paneldebat. Vi fik 30 spørgsmål til debatten, som kun varede 30 minutter. Det er selvfølg ...

November 11, 2013

Anthropology and Culture, Branding, City branding, Design and Identity, StagisLife, Talks and events

Coastal village meets metropolis at Stagis’ city branding conference

By Trine Stevn

You might wonder what Singapore has in common with Klitmøller, a coastal village of 800-and-a-few inhabitants in Northern Denmark. The answer is not only that both of them were mentioned as good examples during last week’s conference on municipal branding, Kommunebranding13, organized by Stagis A ...

October 31, 2013

Anthropology and Culture, Branding, City branding, Design and Identity, Talks and events

Mange tak for Kommunebranding13!

By Trine Stevn

Halvdelen af landets kommuner var mødt op til en dag med inspiration fra en hel række danske og udenlandske eksperter, heriblandt brandingguruen Wally Olins. Dagen i går, onsdag den 30. oktober, var nemlig dagen for Stagis’ store konference Kommunebranding13. Det ...

September 17, 2013

City branding, Communication

Helsinki’s journey towards becoming World Design Capital 2012

By Anne Sofie Dierking

Many cities and municipalities are currently operating under tight budgets and may believe that engaging in city branding is extremely expensive and maybe even unnecessary. Consider this equation, how ...

September 11, 2013

City branding conference – building on the authentic strengths of the place

Cities and regions are fighting to define a unique position and stand out in the many claims that all cities and municipalities make. But where do you start? And how does a city create a strong sense of meaning and engagement in the brand of the city? At Stagis we are curious about different methods ...

August 26, 2013

City branding, Creativity and Leadership

Mød ildsjælene bag succesen “Cold Hawaii”

Der er sket noget magisk i Thy. Vestnordvest for Thisted ligger et af Europas bedste ”spots” for windsurfere. Det er en naturperle og en diamant for den nordjyske region, som netop i disse år er ved at blive slebet. Fænomenet kaldes ”Cold Hawaii” og er kendt verden over, hvis man elsker at ...

August 25, 2013

Wally Olins, verdens førende place branding ekspert er hovednavn

City- og country branding eksperten Wally Olins deltager som keynote speaker ved Kommunebranding13 i København den 30. oktober, hvor han sammen med bl.a. Nikolaj Stagis, David Zahle, Pekka Timonen og Jens Klarskov sætter fokus på kommunernes evne til at adskille sig og skabe vækst. Wally Olins e ...

August 18, 2013

Authenticity Book, Corporate Social Responsibility (CSR), Creativity and Leadership

New Management Era: Capitalism and Hyperreality at Academy of Management

Academy of Management, the Worlds largest conference on management with about 10.000 participants and 1.600 presentations and workshops over a five day period. The conference is held in a new state in the US every year and this year it went down in Orlando, Florida – the home of Walt Disney World. ...

June 21, 2013

Review of Den autentiske virksomhed (The Authentic Company)

Book Review: Center for Cultural and Experience Economy just published their review of our book (in Danish). “Let me tell you straight away. “The Authentic Company” by Nikolaj Sta ...

June 20, 2013

Recently, I have experienced how branding is no longer only for private companies, as local authorities are well on their way in the process of creating their own authentic brands. This realization came after a debate at the Danish ‘People Meeting’ (“Folkemødet”) on last Thursday. We ...

Municipality Branding: Lego or Low-taxes?

By Bo Starlit

June 12, 2013

The Danish political festival, Folkemødet, starts tomorrow at Bornholm, where Stagis is represented. It is only the third year, where Folkemødet is held in Denmark, and it has already surpassed its own expectations. This year, Folkemødet beats all records and it is likely that there will be a tot ...

Prelude – Folkemødet 2013

By Mette Andreasen

June 7, 2013

Anthropology and Culture, Branding, Communication, Design and Identity

Searching for the authentic brand

“The municipalities are entering a conform template that makes them more mainstream than unique. Branding a municipality is about defining a unique profile. The municipalities cannot be perceived as unique if they brand themselves on general values.” This is what Nikolaj state in the fea ...

May 30, 2013

Branding

A Better Place – just a tale to be told?

The story of electric propulsion of cars is almost as old as the dominant design of cars itself. It is a story of many facets and aspects. Several attempts to launch and mass produce the concept have resulted in failure on what was to become a smashing success. The introduction of the concept has se ...

May 18, 2013

Corporate Social Responsibility (CSR), Creativity and Leadership, Design and Identity

How does your company rank?

Thursday the 16th, Berlingske Business Magasin (a Danish business magazine) published a ranking of 140 renowned Danish companies for 2013 generated from interviews with 4.130 CEO’s. The measu ...

May 4, 2013

Jagten på det autentiske brand

Kronik i avisen Kommunen 4. juni 2013 I Danmark har vi ikke 98 kommuner, men kun tre, hvis man dømmer efter kommunernes værdier, strategier og visioner. Er din kommune eksempelvis den grønne klimakommune? Den blå erhvervsvenlige kommune? Eller kommunen der tilbyder oplevelsesturisme? Alle skal ...

April 23, 2013

Authenticity Book, Communication, StagisLife

Praktik i Stagis – få et stærkt internatinoalt netværk i forlagsbranchen (Danish job post)

Vi har netop oprettet en ny praktikstilling i 2013 i forbindelse med udgivelse af “The Authentic Company” i udlandet: Få et stærkt internationalt netværk i forlagsbranchen Har du læst marketing, kommunikation og sprog, og har du lyst til at være i kontakt med oversættere og interna ...

March 22, 2013

Branding, Communication, Design and Identity, Jobs

Stagis søger kommunikationspraktikanter til efteråret 2013

By Louise Kramer

Stagis søger to praktikanter til efteråret 2013 med følgende profiler: Corporate branding, kommunikation og kampagner PR, kommunikation og sociale medier CORPORATE BRANDING, KOMMUNIKATION OG KAMPAGNER Har du behov for praktisk erfaring med corporate branding, kommunikation og kam ...

March 21, 2013

At Autisme Center Vestsjælland (ACV) I experienced the transformation in the group of the 35 leaders at a workshop, which purpose was to make ACV more authentic – a workshop where the outcome was very much an eye opener for the participating leaders. As one of the participants pointed ...

Becoming an authentic company

By Mette Andreasen

March 17, 2013

Branding, Creativity and Leadership, Design and Identity

Roskilde Festival just got a new logo – so what?

By Esben Skovgaard Wiese

In a previous blog post One man, 366 logos, I took a closer look at the Swedish designer Fredrik Lundwalls retouch of several well-known brand logos. Lundwall challenged himself to redesign an existin ...

March 14, 2013

Authenticity, that has something to do with spelt bread, organic food and vintage furniture. Has it not? In a recent piece in the New Statesman Steven Poole asks: Why are we so obsessed with the pursuit of authenticity? At Stagis we find such questions exhilarating since we advice organization on ho ...

Authenticity is not what you think it is!

By Bo Starlit

March 8, 2013

Today, when I logged on to Facebook a lot of my girlfriends had posted testimonials regarding the International Woman’s Day. It’s a reminder to respect and appreciate woman and to ensure their equal rights. Statements like: Equal rights to all women and: We can do it! influenced the picture on F ...

A small question for March 8

By Astrid Lindholdt Buch

February 14, 2013

Yesterday evening Nikolaj Stagis appeared as a guest in the TV-programme Deadline on DR2 for a debate on authenticity. Together with lifestyle expert Christine Feldthaus and anthropologist Karen Lisa Salamon he discussed the nature of authenticity in the context of lifestyle and consumption. ...

Spelt bread or inner strengths?

By Stine Christmas Nielsen

February 13, 2013

The magazine Hotel&Restauration has published an article on authenticity in the industry of hotels and restaurants. Nikolaj Stagis points out that even though authenticity can seem a bit abstract it is really just a matter of companies being good at defining who they are and what they are g ...

Authentic hotels and restaurants

By Mette Andreasen

February 8, 2013

Authenticity Book, Creativity and Leadership

Kierkegaard and authentic leadership

By Bo Starlit

It is 2013, and thereby the 200th birthday of Kierkegaard the world famous Danish philosopher. But what could a 19th century philosopher, discussing the fear and trembling of old testament Abraham pos ...

February 4, 2013

Communication, Creativity and Leadership, Design and Identity

Stagis and CBS resume co-operation

By Louise Kramer

Since 2006 Stagis has helped Master of Management Development (MMD) – an executive master programme at Copenhagen Business School – with marketing and public relations. After a year off, we are now happy to announce that the co-operation has started again. For the next year or maybe more Stagis ...

January 29, 2013

Corporate Social Responsibility (CSR)

Is it still a ferry?

The state of Denmark shares its history with the oceans and waters that surround the country. Early settlers who came to what is now known as Denmark were attracted and overwhelmed by the abundance of fish that the vast coastlines of Denmark had to offer. Now, there are few fish left in the Danish o ...

January 28, 2013

Stagis seeks Piccoline/Stagis søger piccoliner med udsøgt ordenssans

Vores Tilia har været med os længe, og har hjulpet flot med både stort og småt. Nu har hun valgt at tage på højskole, og vi kommer til at savne hende. Men måske kan du afhjælpe savnet og gøre et lige så godt stykke arbejde som Tilia? Vi søger 2 dygtige piccoliner (mellem 15 og […] ...

January 15, 2013

Last year on New Year’s day 2012, a creative Swede decided to challenge himself by forming visual facelifts to logos of numerous renowned brands. Inspired by a photographer, who photographed himself every day during a one-year period, Frederik Lundwall, designer and creative director, decided to r ...

One man, 366 logos…

By Esben Skovgaard Wiese

January 10, 2013

Branding, Communication, Design and Identity

The value of ‘going mobile’

I have 87 apps on my Smartphone. Believe me, I counted them. For some this might seem like an abnormal amount, but I use them all. These apps give me instant and often very well structured access to n ...

December 12, 2012

On December 10th Nikolaj, Esben and I were in Kolding, presenting the vision for the town council. I was exited to learn if the town council of Kolding would pass the new vision, which Stagis has been working at over the last couple of months. You might already have read about it in earlier blog [&h ...

Kolding has decided on a new vision

By Astrid Lindholdt Buch

Branding, Communication, Jobs

2 Kommunikationspraktikanter til Stagis søges for Foråret 2013

Corporate branding, projektledelse og kampagner Har du behov for praktisk erfaring med corporate branding, kommunikation og kampagner? Savner du et solidt indspark til din teoretiske læring? Ønsker du et praktikforløb, som fokuserer på opbygning af corporate brand ...

December 4, 2012

Branding, Communication, Creativity and Leadership

Surfing adds value to Thisted

The municipality of Thisted in Denmark has a lot to offer, and the citizens are realizing the potential of hosting a World Cup for Windsurfers. ”While a number of municipalities in Denmark engages with expensive – and often ineffective – advertising, Thisted municipality and the other ...

November 30, 2012

Creativity and Leadership, StagisLife

Anniversary party – when Stagis turned 15

With the office back in place, we would like to thank all the lovely people who dropped by to celebrate Stagis last night. Thank you for all the nice flowers and presents and a special thank you to the all the people who contributed with interesting perspectives on the recent 15 years of Stagis. Esp ...

November 29, 2012

In an earlier post Nikolaj addressed our cooperation with Kolding and the seminar back in October on which Kolding’s authentic strengths was found. The purpose here fore was to find a solid basis fo ...

A new vision for the city of Kolding part 2

By Esben Skovgaard Wiese

October 30, 2012

Anthropology and Culture, Authenticity Book

Can Danske Bank build trust while cutting costs?

Over the past few months the largest bank in Denmark, Danske Bank, has been deploying a new strategy which involves cutting 2.000 jobs and closing some 75 – 100 branch offices. Today the CEO, Eivind Kolding, claims that the bank wants to “build trust”. A statement that seems rather ...

October 26, 2012

Stagis Turns 15 and Welcomes New Members of the Family

This summer our new design director, Christian Leifelt, joined the team. Christian is an experienced graphic designer, art director and artist, who has been specializing in developing visual identity for the past 15 years. After receiving his degree from The Royal Danish Academy of Fine Arts, he joi ...

October 1, 2012

Communication, Creativity and Leadership, Design and Identity

A new vision for the city of Kolding

The city of Kolding is about to undertake a great journey towards a new vision, in order to put the city on the map and make the city more attractive to future newcomers. We are proud to say that we will help Kolding reach their goal. Recently we hosted a seminar in Kolding for one […] ...

September 29, 2012

Communication

Is authenticity simply another word for history?

Nikolaj recently spoke at an alumni event at ESADE, the leading Spanish Business School in MBA and Executive Education in Barcelona, Spain. See video teaser to the event here (Nikolaj’s presentation on video coming soon) Nikolaj speaks about the need for brands to embrace authenticity as a va ...

September 28, 2012

Anthropology and Culture, Communication, Design and Identity

A good bus driver makes the difference

What makes your public transportation experience a good one? There are obvious factors like on-time arrivals and clean vehicles, but for most of us a good service from the man or woman at the wheel is ...

September 14, 2012

Facebook users cheer the kindness of a bus driver

Since 2009 we have been working on the project ’Chauffører med karaktér’, a project dedicated to creating job-satisfaction and pride for bus drivers in Copenhagen. Recently, the project has been extended to include the rest of Sealand. Besides focusing on instilling pride and job-satisfaction ...

June 29, 2012

Anthropology and Culture, Branding, Creativity and Leadership, Jobs

Copenhagen wins European Green Capital Award – with help from Stagis

Friday night it was officially announced that Copenhagen is awarded the title of European Green Capital 2014. The title is awarded by the European Commision in Bruxelles and given once a year to the city in Europe that shows the most initiative and innovation in creating green, sustainable solution ...

June 27, 2012

”The Authentic Company” receives yet another five star review in Danish business paper Børsen

The reviewer, business commentator Henrik Jørgensen, had his doubts when he first heard of authenticity as a concept for improving the business of a company. However, after reading ”The Authentic Company”, he acknowledges the topic and the book as a useful tool to highlight internal strenghts i ...

June 19, 2012

Authenticity Book, Branding, Talks and events

Revisiting Authentic Branding – Conference at Copenhagen Business School

Last week I had the pleasure of speaking at a conference at Copenhagen Business School (CBS) together with my good colleague and dear friend, professor Majken Schultz. As always it was a great experience to share my theory and experience with an interested and engaged crowd, who were keen to learn m ...

June 5, 2012

Communication, Corporate Social Responsibility (CSR), Creativity and Leadership

One step, two stops and thousands of messages closer to finding “Bus driver of the year”

How can text messages create better public transportation? Well, they can’t. Not on their own anyway. But if the text message campaign is a part of a larger project on delivering a high level of ser ...

June 4, 2012

What is your project?

During the last few months Stagis has developed and implemented the new identity for Flakkebjerg Efterskole. The identity is developed in close collaboration with students and teachers of the boarding school. The project began with an investigation of the inherent authentic strengths of the school, ...

May 29, 2012

Crisis and growth based on the inner strengths of the company

Casper Vorting and Nikolaj Stagis at the conference Autentisk vækst (“authentic growth”) at ARoS art museum in Aarhus May 24th 2012 Last week we did a great event in Aarhus called “Autentisk Vækst”. The presenters at the conference were Winnie Johansen, professor in corporate commu ...

May 18, 2012

Anthropology and Culture, Authenticity Book, Branding, Communication, Design and Identity

Stagis book receives five star review in Berlingske Business

”One of the best books in Danish on this subject. (…) The Authentic Company is an interesting book that invite leaders to focus on the company’s inner strengths instead of market analysis and spreadsheets”. The reviewer Henrik Ørholst from the newspaper Berlingske seems to be fond o ...

May 1, 2012

Noma World’s no 1 again – see CEO Peter Kreiner from the launch of “The Authentic Company” book

Noma is once again the World’s best restaurant. Through their concept which is at the same time historic and uses the terroir of the Nordic region innovatively, they are able of creating a unique experience – what I call an authentic identity. When I released my book Den autentiske virks ...

April 30, 2012

Vi søger en Projektkoordinator med ansvar for eventbooking og kommunikation (Danish job post)

Vi søger en dygtig projektkoordinator til at dække en bred palette af opgaver indenfor salg, promovering, eventkoordinering og kommunikation for Nikolaj Stagis. Jobbet bliver i de kommende dage slå ...

April 28, 2012

Anthropology and Culture, Design and Identity, Talks and events

Exhibition on Bus Drivers

Yesterday a photo exhibition ”Bus from Bagdad” opened at Kongens Nytorv, just between the Metro and Strøget – probably the best spot in Copenhagen, where more than 10.000 people walk by every day. Inside a bus the mayor of integration in Copenhagen, Anna Mee Allerslev, gave a great speech on ...

April 24, 2012

Vi søger en designchef som brænder for visuel identitet (Danish job post)

Vi søger en erfaren designer/AD’er, som vil være med til at sætte kursen for det kreative arbejde i Stagis de kommende år. Jobbet er slået op på markedsforing.dk, danishdesignassociation.com, danishdesigners.com og bureaubiz.dk. Her er et udsnit af jobopslaget, som du også kan se på vo ...

April 17, 2012

Anthropology and Culture, Branding, Communication, Design and Identity

Stagis to help Copenhagen win European Green Capital award

We are very proud and exited to announce that we have been chosen to assist the City of Copenhagen in their pursuit to win the European Green Capital Award in 2014. The prestigious award, which is given annually by the European Commission, is an endorsement of the winner as the most green city in Eu ...

Authenticity Book, Branding

Truly an authentic position

Casper Vorting does something nobody else does. He produces beer the old fashioned way. Boegedal Brewery (Bøgedal Bryghus) produces beer without the use of pumps or thermostats of any kind. Casper uses original recipes from the 18th centrury and brews his beer using methods dating more than 100 yea ...

April 9, 2012

Five hearts from Politiken

“Inspiring and sympathetic management book with analysis and cases of international quality and scope.” This is how the danish newspaper Politiken starts its review of Nikolaj Stagis’ ...

March 30, 2012

Large and Small Authentic Companies at May Conference in Aarhus

At the art museum ARoS in Aarhus managers from two of Denmark’s most successful companies share their stories on the development of their business’ authentic identity. “LEGO Idea House is a sanctuary, that shows where we come from. The first casting machine, carpenter’s bench, our first ...

March 28, 2012

Meet the Leaders of the Authentic Companies

On February 23rd I launched the Danish book “Den autentiske virksomhed” (The Authentic Company) in the Old Stock Exchange in Copenhagen. During the conference and the reception in the evening some 300 guests joined the event. I was especially grateful to Federico Minoli, former CEO of Du ...

March 25, 2012

Authenticity Book, StagisLife, Talks and events

DDA Bar: How do authentic design companies compete?

On April 18th Stagis is hosting DDA Bar in cooperation with Danish Design Association (DDA) in Stagis’ office in Kompagnistræde, Copenhagen. The event is themed around architecture and design, and the speakers professor Kristian Kreiner, Copenhagen Busines School and Nikolaj Stagis, CEO Stagis wi ...

February 24, 2012

Authenticity Book, StagisLife

Authentic launch of “The Authentic Company”

Yesterday we launched my book “Den autentiske virksomhed” (The Authentic Company) at a great conference in one of Copenhagens most beautiful and historic settings, the Old Stock Exchange. The speakers at the conference were Federico Minoli, former CEO and president at Ducati, Dr. Andreas ...

February 8, 2012

City Council of Kolding chooses Stagis to lead vision process

I’m proud to announce that Stagis has been chosen to help the city council of Kolding develop the new vision for the city. Just four weeks ago our project manager Louise and communication design ...

November 14, 2011

Communication, StagisLife, Talks and events

Stagis receives Danish Communication Award 2011

Last week we were fortunate enough to receive The Danish Communication Award 2011 from the members of Danish Communication Association (Dansk Kommunikationsforening) in the concert hall of DR. About 250 participants in the audience of corporate communication professionals voted after presentations o ...

November 6, 2011

Rediscovering the authentic strengths of HP

Over the past six months I’ve had the privilege of spending time with the management and employees at HP in Denmark. After several tough years during the financial crisis and a shifting environment for the IT industry, the Country Management Team wanted to rediscover and focus on the strengths ...

November 3, 2011

Authenticity Book, Communication

På udkig efter efterskolens autentiske styrker

I går holdt jeg foredrag for 100 oplagte og glade efterskoleledere på Efterskolernes årlige lederkonference i DGI Byen. Før jeg kom på podiet var der præsentation af samtlige fremmødte og fællessang. Ikke noget med at sidde og pippe ned i sangbogen – der blev sunget igennem! Min kolleg ...

October 30, 2011

Communication, Creativity and Leadership, Talks and events

Stagis nominated for Danish Communication Award 2011 for ’Bus drivers with character’

The Danish Communication Association (Dansk Kommunikationsforening) has nominated five projects for the Danish Communication Award 2011. One of them is ’Bus drivers with character’, a project that was initiated and executed by Stagis. The project integrates efforts in the fields of organizationa ...

September 12, 2011

Branding, Communication, Corporate Social Responsibility (CSR), Creativity and Leadership

Bus Driver of the Year Rewarded

More than 200 people – bus drivers, their passengers and passers-by – were there when the “Bus Driver of the Year” was awarded Friday 2nd September in central Copenhagen. Six bus drivers w ...

August 1, 2011

First site in 10 years

Last week we finally launched the new website for ‘Kastanievej Efterskole’ – a Copenhagen based independent boarding school for lower secondary students. Its been a long process of defining the new framework for the website, developing the information flow, designing, programming a ...

July 11, 2011

Authenticity Book, Design and Identity, StagisLife

La Dolce Vita – summer greetings and office closing

We are closing the office for two weeks, from July 16th through July 31st as we leave to spend time in the sun rather than in the hot office in Kompagnistraede, Copenhagen. We will be back, ready to take on new projects and finalize ongoing work from August 1st. I have been spending most of [&hellip ...

June 10, 2011

Anthropology and Culture, Authenticity Book

New Book Edition Inspired by Development and Heritage in Rome

I have just begun a two month visit to Accademia di Danimarca in Rome, where I’ll be starting a new process of the international edition of “The Authentic Company”. During the next week I will be finishing the Danish edition of the book “The Authentic Company”. It exami ...

April 13, 2011

Authenticity Book, StagisLife, Talks and events

The Authentic Company – still in a state of becoming

For the past three years I’ve been working on ‘Den autentiske virksomhed’ (or, The Authentic Company, as it may be in English). Now I’m finally coming to an end. There is a full 360-page manuscript which I’m now editing to about 300 pages. I’m planning to deliver ...

Love is in the air: Bus drivers give valentine roses – and get positive vibes back

On Valentines Day we launched a new campaign in the Copenhagen buses. Some 300 bus drivers handed out roses to some of their passengers in order to create conversation and good vibes. We named it R ...

March 28, 2011

Berlingske Fri: Kend dig selv og bliv mere autentisk

“Know yourself and become authentic,” writes Danish daily Berlingske in an article regarding the search for authenticity which has become more apparent over the past year or two. I will be giving a talk at ‘Vanebryderdagen‘ (‘Habit Breaker Day’) in Copenhagen on M ...

March 15, 2011

Branding, Creativity and Leadership, Talks and events

World Class Branding Think Tank? Meet The Medinge Group

A few weeks ago I spent two days with an inspiring group of people discussing thoughts on branding, identitity, the use of social media in the Middle East, city planning and branding challenges in China. I was invited by Nicholas Ind to meet the group in Paris and give a brief talk on organizational ...

March 14, 2011

Kommunikerer du så skarpt, at vi kan bryde lydmuren? (Danish job-posting)

Erfaren kommunikationsrådgiver med partner-potentiale søges Vil du være med til at undersøge virksomheders styrker og give dem liv gennem udvikling af organisationskultur, design og innovative kommunikationsløsninger? Vi rådgiver store virksomheder, offentlige institutioner og byer på strateg ...

March 5, 2011

Meaning at Work, new book by Nicholas Ind

I first met Nicholas Ind at a reputation conference in Oslo about four years ago. I had just started working on my book on authenticity after finishing a master thesis at Copenhagen Business School and he had already written a handful of successful books on branding. One of them called Living the Br ...

February 14, 2011

Good moments: Valentines roses

(From left: Karen, Niels, Peter, Lone, Mette and Marc) We just ended a great Valentines Day. During the day some 300 bus drivers in Copenhagen have given roses to their passengers as part of Chauffør ...

December 21, 2010

High expectations for a happy New Year

This afternoon, December 21, we are shutting down the office for almost two weeks, celebrating the holidays and the new year. The year 2010 certainly hasn’t been easy for us at Stagis – a bit of a bumpy ride. Where the global crisis of 2009 left us untouched (actually it was a very good year [&h ...

December 20, 2010

Bus drivers rap MC Einer Christmas song to create new image

Every year at Christmas time a Danish hit from 1988 by rappers MC Einar is played on Danish radio. ”Jul, det’ cool” it’s called, meaning ”Christmas, it’s cool”. The rappers talk about an angry bus driver. Last week the ”Bus drivers with character” faced the old hit with their own r ...

November 28, 2010

Branding, Communication, Creativity and Leadership

Experience-based communication for CBS a success

A few weeks ago we launched the conference ‘Be the change’ for the executive Master of Management Development program from Copenhagen Business School. The conference was designed to create attention and be a platform for interaction between the executive program and potential participants. The f ...

November 24, 2010

Kom-Dag 2010 on Authenticity and Credibility

I was fortunate enough to participate at “Kom-dag”, the annual event created by the Danish Communication Association. The theme this year was Authenticity and Credibility. Apart from a 30-minute talk in the morning, I gave a brief interview that you can watch on YouTube and an article ab ...

October 25, 2010

Major branding project about the bus drivers in Copenhagen

Last week I signed a contract with the public transportation organization Movia who represents the public bus industry in Copenhagen and Sealand. In July, the Danish Transportation Agency decided to a ...

October 24, 2010

Communication, Talks and events

Map Marathon

Last weekend I had the pleasure to participate in the seminar: Map Marathon, an event that is part of the annual Frieze Art Fair, based in Regents Park, London. The seminar had an impressive line up of scientists, mathematicians, graphic designers and artists all talking about how mapping can be use ...

October 23, 2010

Design and Identity, StagisLife

New knowledge base in London

The last few weeks has been the first, in my new position as both a member of the Stagis team and as a master student in London. I had the privilege to be accepted at Central Saint Martins College of Art and Design’s MA in Communication Design. The school is located in Clerkenwell and Holborn [&he ...

October 21, 2010

Communication, Creativity and Leadership

Be the change conference – Marketing by demonstrating the authentic strengths

How do you market an executive master program that excelles by letting the participants shape the program themselves? At Master of Management Development, an executive program for experienced managers at Copenhagen Business School, the managers attending the program decide for themselves what to rea ...

Authenticity Book, Creativity and Leadership

NOMA – Time and Place in Nordic Cuisine (book release)

Last month, Rene Redzepi, the celebrated No. 1 chef of restaurant NOMA, was introducing his new book at the Sydney Opera House. I just received the book by mail this morning. It’s beautiful and well worth reading. Inspiring story (and diary) and inspiring photos. Out on Politikens Forlag in De ...

Trade union crisis makes organisations look inside themselves

‘The crisis makes the trade union look inside’. An article on the website of Danish trade union FTF is concerned with the organizational crisis of their market: the members of the trade an ...

October 3, 2010

Authenticity Book, Design and Identity

Authentic Patterns

We have been working on the book cover for ‘The Authentic Company’, coming out in 2011 in Danish and in 2012 internationally. Here is a shot from Annes screen I took the other day. The hardcover has a black and white pattern illustrating boxes. At the center of the front page you’l ...

September 14, 2010

Communication, Talks and events

Stagis part of Kom-dag 2010 on Authenticity

I’m thrilled to tell you, that I’m participating as speaker at Kom-dag 2010 (Communication Day 2010) on November 23rd which is being organized by Danish Communication Association. The theme of the year is authentic and reliable (trustworthy to be exact) corporate communication. At the e ...

September 1, 2010

Anthropology and Culture, Communication, Design and Identity

City of Copenhagen wishes ‘GOOD TRIP’ with new magazine

Municipality of Copenhagen wants to raise the traffic safety between so-called ”soft” and ”hard” road users to get less injuries in the busy metropolis. And as Stagis has worked a lot with different institutions and organizations in regard to traffic and safety as well as the bus industry of ...

August 31, 2010

Internal communication means better business (from MobilTech conference)

I was attending a conference on the use of mobile technology in business and communication today, as I was presenting a Stagis project called Busdrivers with character (“Chauffører med karaktér” in Danish), presenting the way we’ve been working with customers as a means to change ...

August 27, 2010

StagisLife, Talks and events

DDA Bar #21 at Stagis

Yesterday afternoon and evening, Stagis hosted the 21st DDA Bar, an event for the members of Danish Design Association. Peter Kreiner, CEO of Noma gave a brief talk on the success of Noma. He also add ...

August 23, 2010

Communication, Jobs, StagisLife

SENIOR KOMMUNIKATIONS- OG PR-RÅDGIVER MED PARTNER-POTENTIALE (Danish job-posting)

Vi søger en senior kommunikationskonsulent til at skabe og gennemføre projekter som udvikler virksomheders autentiske identitet og markedsposition. Konsulenten får til opgave at rådgive om identitet, PR, pressehåndtering, opbygning af image og omdømme og gennemføre projekter med udgangspunkt ...

August 3, 2010

Going for gold

To be honest I’m not a huge sports person, nevertheless the European Championship in Athletics dragged my attention yesterday. It was the medals round the necks of the champions I found exciting. The medals are in my opinion quite remarkable due to the v-shaped design, and as the medals are ha ...

July 8, 2010

Branding, StagisLife

Literary humor

I recently became aware Timothy McSweeney’s – an American Publishing house. I was intrigued by getting to know them more as I read this hilarious text – I’m Comic Sans – published on McSweeney’s humourous litterature site McSweeney’s Internet Tendency. A part fr ...

July 5, 2010

Anthropology and Culture, Design and Identity

New Case film: Identity for the Corporate Governance Agency of the Danish Cultural Ministry

Today we’ve launched a new video about the process and the results of the new authentic identity of the Corporate Governance Agency of the Danish Cultural Ministry (Kulturministeriets Koncerncenter). The mapping of the authentic organizational identity and the creation of the visual identity w ...

Summer Break – Stagis Office Closes Last Two Weeks of July

On Friday July 16th everyone at Stagis will be on summer break for two weeks until August 2nd. In case you need something solved, have questions or want to book a meeting, please let us know before Fr ...

July 2, 2010

Leadership with drive

During the past few weeks I have worked on an identity project for a small management consultacy firm. Heliotrop is offering team and organizational development from the perspective of the mid-level manager. Ulla, who is behind the company has a background in the recruitment industry and as an ingin ...

August Event on Authentic Identity with Noma Case Study

On August 26 we are hosting an event for the members of Danish Design Association, primarily professional design agencies. I will give a talk on organizational authenticity and Peter Kreiner, CEO of Noma restaurant, will join us and give a brief talk on the success of Noma from a business perspect ...

June 30, 2010

Stay connected

To enhance our ways of interacting with all the smart and interesting people around us, we have decided that it is time to shut down our current Stagis Facebook Group and build a brand new Stagis Facebook Page instead. All our Facebook activities will be moved to the Stagis Page, and we would love f ...

May 3, 2010

I love the poster for this year’s Jazz Festival in Copenhagen

For the first time the artist is a photographer, and there is to variations. Artist: Søren Solkær Starbird. Copenhagen Jazz Festival ...

May 2, 2010

Anthropology and Culture, Branding, Communication

Large effect from small strategic efforts

90 percent of the bus drivers in Greater Copenhagen declare that “I thrive at my work place” (“Jeg trives godt på arbejdspladsen”) in a recent questionnaire given to 200 bus ...

April 26, 2010

Authentic Noma Restaurant is now the World’s No. 1

Today, restaurant Noma was announced the World’s number one restaurant. Tonight chef René Redzepi is being celebrated in London. Last year I was interviewing René a couple of times for the book I am working on. He has rediscovered Scandinavian food culture and reinvented what it is. And when ...

April 22, 2010

Anthropology and Culture, Communication, Creativity and Leadership

Gør virksomhedens kommunikation autentisk

DE FLESTE VIRKSOMHEDER VIL GERNE DIFFERENTIERE SIG MED ET UNIKT BRAND. MEN DE FÆRRESTE FORSTÅR AT KOMMUNIKERE UD FRA DERES AUTENTISKE IDENTITET FORDI DE BASALT SET IKKE KENDER DERES KULTUR OG AUTENTISKE STYRKER. KOMMUNIKATIONSRÅDGIVERE ER NØDT TIL AT VÆRE LANGT MERE OPTAGEDE AF KULTUREN I DE OR ...

April 20, 2010

Visiting the National Workshops for Arts and Crafts

...

April 19, 2010

New website for the Corporate Governance Agency

During the Fall of 2009 we developed a new identity for the Corporate Governance Agency of the Danish Ministry of Culture. Part of this project was to develop the IA and design a new website. During late 2009 and early 2010 the site has been technically implemented and now it’s finally launche ...

April 12, 2010

The power of context

I red an article in the Australian jounal ‘Open Manifesto’, written by a design professor who used to live in Denmark. The article is about one of the things he enjoyed in denmark &nd ...

Michael Bierut talking about clients

2010/01 Michael Bierut from CreativeMornings on Vimeo. ...

April 3, 2010

The Authentic Company and the product brands – lecture in Sydney

About two weeks ago, I gave a lecture on Authentic Organizational Identity at University of Technology in Sydney as I was invited to join a series of lectures called Future Design Strategies. Martin Kornberger (who’s just published a wonderful book on branding called “brand society” ...

March 1, 2010

Less and more

The design ethos of Dieter Rams. The German industrial designer, closely associated with the consumer electronics manufacturer Braun, where he was lead designer 1955-1995. I recently visited London Designmuseum and the exhibition of Rams' landmark designs for Braun and furniture manufacturer Vit ...

Are you ever to cool for school?

…no you are not! Not even after many years of experience as a leader on the job market. There are always new ways of thinking about management and new perspectives on leadership. At the moment we are working on a project for Copenhagen Business School’s master program Master of Management Dev ...

February 28, 2010

Risky management: Seeing something new about your company – lecture at CBS

“Actually, I saw something new about my organization, that I didn’t see before,” said one of the participants at the end of a lecture I did at Copenhagen Business School a few days a ...

February 19, 2010

So this is what happens when an authentic brand integrate their product label into contemporary ad campaigns… Chiquita made this move with their iconic blue sticker featuring a fruit-carrying woman, which has been placed on every single product since 1963. In a collaboration with designer DJ n ...

Making bananas cool

By Anne Skovrider

February 15, 2010

Anthropology and Culture, Creativity and Leadership

Going undercover

By Katrine Øhrberg

The Danish Broadcasting Corporation has launched a highly interesting new weekly documentary programme called “Undercover Chef” (meaning Undercover Boss in English). The show lets CEOs experience their own organization from a new point of view – that of their employees and costumers. The CEO p ...

February 5, 2010

Stagis Highlights: Bi-monthly newsletter to clients, colleagues and friends

What are the latest highlights? With a growing network of clients, colleagues, business-partners, students and friends it can be difficult to keep up with what's going on. Today we're sending out the first issue of a newsletter that we've named "Stagis Highlights ...

Authenticity Book, Branding, Design and Identity

17 fascinating minutes at the BMW Museum

"Fascinating!" I thought to myself the other day, as I looked at an art installation. Over the past two months, I've been studying BMW in Munich as part of my ongoing work on a book on authentic organizational identity, which I am planning to finish this spring. The time had come to vi ...

February 4, 2010

Anthropology and Culture, Design and Identity

Entering the authentic organizational identity as ‘translator’

Last year the Corporate Governance Agency of the Danish Ministry of Culture changed it's purpose and name. From being an "Administration Center" it was now going to leave behind some of ...

February 3, 2010

This Sunday, Danish newspaper Politiken featured an interview with Nikolaj Stagis. In the article, Nikolaj tells the story of our company and talks about the Busdrivers with Character campaign mentioned in the post below. Nikolaj explains how the idea of transforming the experience of the bus ...

Politiken article: From idea to final concept

By Katrine Øhrberg

January 29, 2010

Small nice moments from the bus ride

Last summer we did a campaign as part of the project 'Busdrivers with character'. The idea of the project was to make passengers notice small but nice moments from their bus ride. The passengers could send the 'moment' by sms or mms to the website www.buschauffor.dk, where busdrivers ...

just received new business cards for Cecilia, Niels, Anne & Katrine

Communication, Creativity and Leadership

...

January 25, 2010

What matters now

By Katrine Øhrberg

Imagine for a moment that you have everyone's attention. For one precious moment, the whole room, crowd or maybe even the entire country is gathered to hear your words of wisdom, hushing each other, pushing to get a good seat in front of the television sets, eagerly awaiting your words of wisdom ...

January 22, 2010

Stagis is currently looking for a new intern to work with PR, communication and corporate branding. The candidate will be working closely with our consultants and project managers on various projects ...

Come work with us

By Anne Skovrider

January 18, 2010

Communication

Did you feel the heat?

When I was biking to work this morning,I was met by this campaign by DSB S-trains at Nørrebrogade. A very simple S-train vagon covering the cykle lane, and when you bike through it, you actually feel the heat in it! I have never seen this idea before, and i found it quite clever. Especially on [&he ...

January 15, 2010

At five o'clock it is time for a cold beer. Have a nice weekend. ...

Have a nice weekend!

By Cecilia Haugaard

January 10, 2010

Anthropology and Culture, Creativity and Leadership

Greetings from the Airport Security Family (or, How to make Work Fun)

Something extrodinary is going on at the Copenhagen Airport. I’ve been wondering about it for the last few months. Today was no exception. As I was pouring coins, belt, watch, jacket and my beloved Mac in a plastic tray on my way to a Munich-bound flight, a handsome man at the age of my Dad [&hell ...

January 8, 2010

Identity grows from within – Notebook 2009/2010

This Christmas we decided it was time to produce a new Stagis notebook. Over time it has become tradition to make a notebook every second year to hand out to clients, collaborators and friends. In addition to blank pages this new version in line has 3 articles and a photo series from our office. Bin ...

December 29, 2009

Anthropology and Culture, Branding, Communication

Still marketing the myth of your market?

Thought I'd share Grant McCrackens latest blog-post with you. On the mythic "Beer Guy" that some marketers still think will do the job. It's certainly easier to work this way ...

December 18, 2009

How maps should work

Tak e a look at this exciting project 'Here and There'. Two maps of Manhattan looking uptown from 3rd and 7th, and downtown from 3rd and 35th, developed by Berg. Interesting map without any horizon. ...

December 16, 2009

Stagis is doing well

Today, Danish trade-magazine is reporting on the growth of Stagis under the headline "It's going well for Stagis". The gross profit is up about 100% due to the strategic focus on authenticity that we've been following during the past two years. The total sales of 2009 is up about 1 ...

December 11, 2009

Studio Culture

At the moment I’m reading a book about design studio culture, edited by Adrian Shaughnessy and Tony Brook from Spin. The two actually made a new publishing company called Unit Editions and ‘Studio Culture’ is the firs book in line. It is my natural interest to read about how design studios org ...

December 4, 2009

Welcome to Mie Olise

Danish artist Mie Olise came by the office on her way around the city, as she was packing up her things, getting ready to move to Brooklyn. She brought two large pieces with her that will enrich our office space as well as our time in front of them. The theme is 'departure', a continuation [ ...

November 4, 2009

Employees as interpreters of corporate identity

In part of implementing the Danish Ministry of Culture Corporate Governance Agency’s new identity, we designed a new website for the agency. The website is being programmed alongside a few other sit ...

New identity

During the spring we developed a new visual identity for the Danish Ministry of Culture Corporate Governance Agency. As Nikolaj describes in a previous post, the agency has been through an internal process, developing from being an administrative department into becoming an organization primarily fo ...

October 8, 2009

Anthropology and Culture, Design and Identity

New Identity for Kulturministeriets Koncerncenter

Last week we launched a new authentic identity for the group center of the Danish Cultural Ministry (Kulturministeriets Koncerncenter). During the past year they've developed from being an administrative department into becoming an organization primarily focusing on supporting and giving advice ...

100% growth at Stagis accomplished

Things have been quiet on our blog lately. And for good reason. Since March we’ve been extremely bussy with a handful of interesting projects. By the end of September we passed an important milestone: Our goal of 100% growth this year. Three months early we accomplished a total turnover twice ...

September 18, 2009

Frontend-developer needed for our Copenhagen-office

We are looking for a frontend web-developer for at parttime or freelance position at our office in Copenhagen. The clients and language is primarily Danish. The Danish job-post can be found on our website or you can Download Frontend-udvikler. If you want to know more, call Nikolaj Stagis at + ...

August 27, 2009

Danish Designers: Article about authentic identity

Feature in the Danish design magazine “Inform”, september edition 2009, about Stagis, our methodology and the case of the bus-industry in which we combine our competencies regarding organi ...

July 17, 2009

Stagis holder sommerferie uge 30

Uge 30 / den 18-26 juli er kontoret lukket. Vi holder sommerferie men er tilbage på kontoret igen mandag den 27 juli. På gensyn, og god sommer til alle. We are closed for a week of summer vacation from July 18th through July 26th, and will be back at the office on jult 27th. ...

July 16, 2009

Danish job-post: Administrativ koordinator (office manager)

Vi søger de næste 4 uger en administrativ koordinator til kontoret i Kompagnistræde. Jeg har netop forlænget opslaget med en uge, så deadline for ansøgning er nu 10. august. Jobbet er slået op flere steder og du kan læse mere om indholdet på vores website. Måske kender du én, der vil bliv ...

June 22, 2009

Kortlægning af autentisk identitet for Kulturministeriets Koncerncenter

Gennem de sidste seks uger har Thit og jeg arbejdet på at kortlægge Kulturministeriets Koncerncenters organisatoriske identitet efter at vi i april indgik aftale med koncerncenteret om at udvikle deres nye visuelle identitet. Organisationen hed tidligere Kulturministeriets Administrationscenter, m ...

June 21, 2009

Intern kampagne i busbranchen skaber stolthed

I næste uge lancerer vi en stor intern kampagne rettet mod 3.500 buschauffører i Storkøbenhavn. Projektet handler om at øge stoltheden og skabe flere synlige chauffører med karaktér, som dækker over professionalisme og personlighed. Over de næste tre måneder kan chaufførerne deltage i konk ...

June 20, 2009

Anthropology and Culture, Branding, Communication

Chauffører med karaktér lancerer Movia Akademi

De sidste par uger har vi lanceret to nye faser af det ambitiøse projekt "Chauffører med Karaktér". Onsdag og torsdag var 12 direktører fra syv busselskaber og Movia på det første Movi ...

June 18, 2009

Sommerferie i Stagis

Det har været et travlt forår, hvor tiden er fløjet afsted. Nu glæder vi os til at holde ferie ind imellem de mange spændende projekter. Vi holder sommerferie fra 18. – 26. juli, hvor kontoret vil være lukket. Selv er jeg i Italien fra 1. juli til 28. juli, hvor jeg både skal holde feri ...

May 17, 2009

Opening of Stagis Museum

Friday night I was proud to annonce the opening of the Stagis Museum. It was a fun night with a lot of friendly people. I had the pleasure of presenting journalist and historian Claus Hagen-Petersen, antropologist Marie Stender and singer/songwriter Claus Hempler. We will continue to finish and deve ...

May 2, 2009

Who I look up to in graphic design?

Dear Stagis My name is Sif and I am a first year student at the KaosPilots. Me and my group are doing an exam project about graphic design and we could really use your help in the research phase, since we know that YOU have some of the knowledge that we need. We would be forever […] ...

April 20, 2009

Authentic companies are the winners of tomorrow: Appearance at Danish direct marketing day

I just received an invite for the Direct Marketing Day, facilitated by the Danish Postal Services (Post Danmark). I'll be joining the day, talking about authentic organizational identity and look forward to it. I will have to ponder about ways of connecting identity, authenticity and direct mail ...

April 17, 2009

Understanding the culture as basis for communication

Danish ad agency website bureaubiz.dk brought an interview on cultural understanding as a necessity for communication in todays edition of the online magazine. The client in case is the bus industry i ...

TDC annual 29

Poster by Anthony Burrill. Typography 29 / Type Directors Club ...

April 14, 2009

Article on Stagis in Markedsføring – Danish marketing paper

Markedsføring, the Danish trade paper on marketing, is writing about Stagis in todays email newsletter and their online edition. It's an interview I gave and it discusses some of the differences that our ideology on authenticity creates as well as our strategy which positions us somewhere betwe ...

March 1, 2009

Catch the flu with Google and watch TED

One of the very cool things aout the web is when people figure out new ways of using material or information that's already out there. Google Flu is one of those great ideas. As more people use words related to flu when they are getting it, Google can predict quite well if the flu is […] ...

February 27, 2009

Communication

Complete work of fiction?

By Thit Fredens

Storytelling is an old oral tradition and it is the core of cultural heritage. The past is a precondition for the present – there is no present, without a past. I find it reasonable to say that companies can express themselves in the present by focusing on their traditions.The other day I talked w ...

Facebook during business hours – should companies try to fight or embrace it as part of today’s communication and working form? The phenomenon of employees using the phone or the Internet duri ...

Facebook during business hours

By Tanja Overgaard

My music week

I just had a great music week. Last Friday we had a nice company dinner where everybody shared music. Monday Nikolaj brought us a new amplifier (even though he was the only one who could hear the old one was broken 🙂 Yesterday Nikolaj and I browsed us through a lot of different old and […] ...

February 24, 2009

We’re searching for a Communication consultant

I've just posted a job on our website. We're looking for a communication consultant with experience from the field of corporate public realtions and journalism. For now it's a six months vacancy working on several projects. We've posted it as 20 hours a week but it could be more R ...

February 19, 2009

The 10.000 hour rule & more

I finally got the chance to finish Malcolm Gladwells book 'Outliers' from 2008. I must admit that I didn't read hi's other books 'Blink' and 'Tipping Point', but I knew about him and my expectations was quit high. And I really did enjoy Outliers. The theories in the b ...

February 12, 2009

Last week I was doing interviews for one of our customers, to gather information for further evaluation of different authentic strengths and values. The interviews were split into two parts; the first part was an open narrative conservation, and in the second part the informants were ask ...

Talk and listen

By Thit Fredens

February 7, 2009

Creativity and Leadership, Design and Identity

Authenticity model taking off in times of crisis

I just received a very nice email yesterday that made me very happy. A participant at one of the talks I did in the fall described how important it is to keep focus in these times of crisis and that m ...

February 6, 2009

Anthropology and Culture, Authenticity Book, Design and Identity

Value creation at the corporate museums

I spend most of the day with Marco Montemaggi, vicepresident of Museimpresa, the association of corporate museums of Italy. Companies like Ferrari, Ducati, Piaggio, Alessi and more than 40 others all have museums celebrating the culture and heritage of the company. Marco was one of the main forces b ...

A meeting with the Ducati talebans, visiting Minoli in Bologna

I’ve just gotten home from a wonderful day working on my book on organizational authenticity. I spend the last bit of the afternoon and the evening with Federico Minoli, former CEO of Ducati motorcycles since 1996. The last few hours going through books, pictures, drawings, videos and other memora ...

February 5, 2009

Corporate Social Responsibility (CSR)

Eco-websites?

By Thit Fredens

Within the recent couple of weeks a discussion about CO2 emissions from IT service providers has attained considerable media coverage. It is said that two searches on Google use the same amount of energy as boiling a kettle of water. This is worth giving an extra thought the next time you google at ...

Designing design identity

At the moment we are finishing the last parts of our new visual identity. Next week our site is finally going online in the English version (stagis.com), and we are ready to produce our new stationary. While I was working on our business cards I j ...

February 4, 2009

Article in Protocol on corporate authenticity

We are launching an english version of our corporate website next week and as I was looking through some articles for the site I just stumbled on an article recently published in Protocol ̵ ...

January 8, 2009

Chauffeurs with character

The new website buschauffor.dk launched this week. The concept is designed for the danish bus industry in Greater Copenhagen. Make a visit and watch the 3 movies with 3 different chauffeurs with character. (The site is in danish) ...

December 19, 2008

Merry Christmas

From today on we will close down the office to enjoy a nice Christmas break… Or at least some of us will… Nikolaj is writing his book on Authenticity, and in the following days we will work to launch a new website for the bus industry in Gereater Copenhagen. We're just finishi ...

December 14, 2008

A conversation of abundance,
“The Art of Possibility”

I want to share a story with you. When I was i fourth grade we had to chose a classical instrument that we wanted to play for the next many years at my school. I was thinking about the cello, but somehow I wound up with the clarinet, my parents and class teacher considering "what […] ...

December 12, 2008

New course in Helsingør Municipality

At the moment we are doing an ongoing project for the Health & Social Welfare department in Helsingør Municipality. It is an internal project, focused towards all the leaders in the health institutions in Helsingør. The project is about communicating themes and values for the next ...

December 11, 2008

Busdrivers with character – the authentic strength of the bus industry

Today we delivered three films about the busdrivers of Greater Copenhagen. Anne and I presented the design of a new website which is part of a large project about the image and reputation of the exper ...

November 25, 2008

Dygtige freelance kodere søges

Stagis søger dygtige freelance kodere til kodning af forskelligtartede websites. Stagis Laver primært corporate websites, microsites, kampagnesites- og bannere samt blogs. Så er du hardcore koder eller mere kreativ flash udvikler hører vi gerne fra dig. Læs mere om de specifikke kompetencer ...

November 24, 2008

Young talent

Creativity and Leadership, Design and Identity, Talks and events

Markedsføring ...

November 18, 2008

OKI New Designer Award

This morning I was visiting Mediehøjskolen in Copenhagen as one of our clients, OKI Printing Solutions, is honoring the best conceptual design proposal from nine groups of students participating in the ‘OKI New Designer Award’. The students have had about six weeks to find a real or ima ...

November 3, 2008