MSF new brand identity scribble

Revitalized purpose, brand, and campaigns for Doctors Without Borders

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We’ve worked closely with Doctors Without Borders (Læger Uden Grænser – MSF) in Denmark to revitalize their brand, sharpen their purpose, and create a stronger, more engaging identity. We’re proud to present some of our work – a renewed Doctors Without Borders brand that speaks more clearly, connects more deep ...
August 26, 2024
Branding, Communication, Design and Identity, Purpose
May 30, 2024
Purpose, StagisLife
Branders Magazine interview with founder Nikolaj Stagis

Inspiring Founders: Defining your niche identity

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Branders Magazine interview with founder Nikolaj Stagis ...
April 2, 2024
Branding, Corporate Social Responsibility (CSR), Design and Identity
Copenhagen Airport Cups

Developing training and DEI at CPH Airport

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Copenhagen Airport is continually developing their leadership and staff training to make the airport a great place to work and a positive experience for millions of travellers. As most international airports the organization has gone through great changes due to downscaling during COVID and the quic ...
February 6, 2023
Branding, Communication, Purpose
Maria nurse on MSF train Ukraine

Eye witness documentary from Ukraine for Doctors Without Borders

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When the war in Ukraine escalated, Doctors Without Borders (Læger Uden Grænser – MSF) transformed a train into being an ambulance and ER to transport and treat critically injured patients. Maria, a Danish nurse, was one of the MSF medical professionals working onboard being in charge of the tra ...
October 11, 2022
Branding, Design and Identity
CBS MPG OPEN conference

OPEN public leadership conference for Copenhagen Business School

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We work remotely. We expect flexibility. We collaborate virtually. Leadership takes place in a hybrid reality, where time, place, roles and presence are fluid. The role of a leader in a hybrid reality places great demands on employees and the organization – and not least on the leader. Master of P ...
May 30, 2022
Anthropology and Culture, Branding, Purpose
MSF marche in Cambodia

Redefining purpose for Doctors Without Borders

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In our collaboration with Doctors Without Borders (MSF, or Læger uden Grænser in Danish)—we are on a continuing journey of redefining the organization’s purpose, identity and brand. Lately, we have worked closely with MSF to articulate a clearer and more impactful purpose, brand promise and na ...
November 5, 2021
Branding, Purpose
MSF

Revitalizing the brand of Doctors Without Borders (MSF) in Denmark

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Doctors Without Borders (MSF) has chosen Stagis to help revitalize their brand in Denmark, ensuring their mission and impact are clearly communicated and deeply understood. For more than two decades, ...
October 21, 2021
Anthropology and Culture, Branding, City branding

Where is the city of Esbjerg heading in the future?

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“Demolish the ugly house at the square and build a new green market with a rooftop,” says one of the workshop participants while discussing a future scenario for Esbjerg as “Culture and Experience City”. Another participant is imagining what Esbjerg could be like in the scenario “Sustainab ...
June 30, 2021
Branding, Purpose

Rebranding of the Danish Radio Concert Hall

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DR Koncerthuset (The Danish Radio Concert Hall) is collaborating with Stagis as their primary advisor to help develop the identity and rebrand the Koncerthuset brand. We will be assisting the management team as well as the branding and marketing team in defining the purpose and core narrative of the ...
March 12, 2021
Branding, Purpose
Is your brand strategy woke

No. 1 priority 2021: Your brand strategy

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Developing your brand strategy based on an authentic purpose is more important than ever. Brands are struggling to find a relevant place and purpose in constantly changing cultural, political, financial, and environmental contexts. How is your brand relevant in terms of the environment and the Susta ...
May 5, 2020
Branding

What is the purpose of the Trump brand?

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Trump is a skilled marketeer who, with all too known means from the old school marketing book, has built a unique personal brand so well that it made it all the way to the White House. Since 2000, when Trump first ran for president, he has been in the process of establishing and building his [&helli ...
March 25, 2020
Branding, Corporate Social Responsibility (CSR), Purpose

Do you have a corporate purpose, a corona purpose or a party purpose?

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The corona epidemic threatens both people, companies and brands. In some cases, the crisis reveals that social responsibility and purpose is nothing more than party talk that has nothing to do with ...
March 11, 2020
Anthropology and Culture, Branding, Communication, Creativity and Leadership, Design and Identity, Purpose

The brand transformation journey

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Brands have become complex creatures and creating or redefining your brand is not as simple as some may think. If you consider the brand of an organization something that the leaders of the organization act in line with, something that people in the company live out in everyday practice as well as s ...
January 6, 2020
Branding, Communication, Design and Identity, Purpose

ChangeGroup transform digital practices. We transformed their brand

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The IT consultants ChangeGroup wanted to develop their business and explore their potentials. The company was slowly becoming more than a sales organization and strived to become a strategic advisor to the customers. We delivered the strategy that transformed the brand. We developed a visual identit ...
September 3, 2019
Anthropology and Culture, Creativity and Leadership, Talks and events

24 hours of emergent agenda setting

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With Danish elections and a new Danish government forming in June, just before the summer holidays, the new Minister of Culture, Joy Mogensen, and the Department of Culture had little time to plan and think about the annual event which by tradition is held mid-August. I was pleased to assist the Min ...
August 15, 2019
Branding, Communication, Purpose

Six ways of building your purpose brand

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The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief systems of organizations and the developments in terms of financial performance is hard to make, but some studies prove the connection between companies that have a ...
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