‘The crisis makes the trade union look inside’. An article on the website of Danish trade union FTF is concerned with the organizational crisis of their market: the members of the trade and labour unions are fleeing. They interviewed me to get a perspective of possible solutions in regard to maintain existing members and attracting new ones. It seems that the unions are not as attractive as they used to be. There is a sense of a lack of purpose. The financial and economic crisis may have helped a bit as people felt insecure about jobs, economy and day-to-day life. But when things get better financially what will the unions bring about that really inspires people to join and participate? What is the movement about?
The unions – like all organizations facing a crisis – will have to look inward to find their authentic strengths and they will have to make a strategic selection as to which beliefs and competencies they will pursue and which will have to be left behind.
Article in Danish – read it on the FTF website.