March 7, 2008
StagisLife

Vi søger en kollega, som er købmand, kærlig, og en økonomisk kommandør

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Vi har netop slået en ny stilling op. Vi skal bruge en produktionsleder. Eller produktionschef. Eller Office Manager. Vedkommende må faktisk selv vælge titel. Men det skal være én, der har en pas ...
March 5, 2008
Communication

Is your project brandable?

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I was discussing branding with 12 project executives from large Danish corporations this morning. I was discussing a number of very different projects that we’ve made in STAGIS. From employer branding for Novozymes to product innovation for OKI Printing Solutions and traffic awareness communic ...
March 3, 2008
Creativity and Leadership

Vision Meeting in Odense: Playing is living

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I was invited to join a vision summit as a specialist on branding. The Municipality of Odense is suggesting the vision “Playing is living” which a number of politicians and business profiles were discussing last saturday. I had a fun day with good debate. It seemed that the folks in Oden ...
February 2, 2008
Communication

When the authentic 2.0-campaign is just an image

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When Stagis still existed in it’s founding city Odense, some six or seven years ago, my colleague Iben and I would joke about ‘old values’ and refer to marmelade from The Old Factory (Den Gamle Fabrik), a Danish brand that has an image of historic authenticity and some sort of natu ...
Anthropology and Culture, Communication, Design and Identity, StagisLife

Ongoing identity and employer branding projects at STAGIS

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  This has been a week of quite amazing project experiences at STAGIS. From from flying to Jutland with Anne to do identity studies among pupils and teachers at Femmøller Efterskole, to facilitating an exiting workshop on worst/best-case scenarios and visions for leaders across a sector for pu ...
January 28, 2008
Authenticity Book

On the three dimensions of authenticity

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In december we produced a small notebook that we’ve sent to our customers. I wrote an article for it in order to give everyone we’re dealing with a chance to read a bit more about the idea ...
January 27, 2008
Communication

Can Unilever deliver authentic messages to both the Axe and the Dove audiences?

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There is a discussion about “brand multiplicity” going on over at www.cultureby.com. The discussion started with a comment from Martin Bishop. Here’s a quote: “Viewers are struggling to make sense of how Dove can promise to educate girls on a wider definition of beauty while ...
Branding

Choose authenticity

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My brother was kind enough to send me this photo that he took in the subway today, commenting that it was probably as useful as when our grandmother would try to express her understanding of what you’re doing (with an age difference of 50 years she had no clue). But it is useful. Because it ...
January 26, 2008
Authenticity Book, Talks and events

Authenticity in creative businesses

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Two weeks ago, just getting back from an attempt of writing the first 75 pages of my book, I spent a day at Roskilde University (RUC) conducting exams with 12 students that I’ve had the pleasure of mentoring through their group projects during the fall. Unfortunately group exams have been bann ...
January 24, 2008
Creativity and Leadership

Backstage08 on experience, participation and authenticity

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I met up with Joe Pine of Pine & Gilmore, the authors of Experience Economy and lately Authenticity which is about the rendering of authenticity in economic offerings like products, services and experiences. And as Joe was in Roskilde to talk at Backstage 2008 I joined him there and spent most ...
January 23, 2008
Design and Identity

Updated Sebastian Winterø site

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We recently helped photographer Sebastian Winterø with a redesign and organisation of his website. Chek it out, and enjoy Sebastians work. ...
January 16, 2008
Design and Identity

The Bauhaus Revisited

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The world is full of beautiful memories; just after handing over my dissertation around this New Year, one memory of mine was spent revisiting the creative city of Berlin, where I recently returned from. Strolling Berlin I also revisited The Bauhaus Archive, where I was reminded in sight of how the ...
January 15, 2008
StagisLife

From Bricks to Bytes in a fun way

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One of the funny Christmas greetings received this year at STAGIS to make a use of was definitely this memory stick: A real LEGO brick in the shape of an USB key to travel with bytes; thank’s Thomas, I think it’s fun! ...
January 4, 2008
Authenticity Book, StagisLife

Be Authentic

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This year Stagis decided to do a christmas present for our clients, collaborators and friends. As previous years we wanted to do a nice notebook. As we worked on the concept our focus was to emphasize the principles of authenticity though the design and the contents. Therefore we made a book with tr ...
November 22, 2007
Communication, Creativity and Leadership, StagisLife

Do you prefer espresso or caffè latte? Interactive infotainment

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Do you read Berlingske or Politiken? Do you prefer espresso or caffè latte? Are you concerned about global warming? What party do you vote for? It sounds like a survey by STAGIS’ new partner, TNS Gallup, and it very well could be – but it isn’t. Quite the contrary it is a part of the [&he ...
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